Marketing Manager

WHD; Thatcham; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in marketing solutions is seeking a Marketing Manager. This hybrid role involves defining regional marketing strategies to drive brand awareness and sales growth across APAC, LATAM, and EMEA. The ideal candidate will have 3-6 years of experience in marketing, strong skills in data analysis, and the ability to manage stakeholder relationships. Responsibilities include executing marketing initiatives and overseeing go-to-market plans in collaboration with sales and product teams.

Qualifications

• 3–6 years of professional marketing experience required.
• Prior experience coordinating or influencing others is preferred.
• Experience working cross-regionally or supporting global markets is strongly preferred.

Responsibilities

• Own and execute regional marketing strategies aligned with corporate goals.
• Manage development and optimization of marketing initiatives.
• Define regional go-to-market plans with sales and product teams.

Skills

Advanced marketing planning and execution

Data collection and analysis

Stakeholder relationship management

Strong verbal and written communication

Education

Bachelor’s degree or equivalent professional experience

Tools

Standard business and marketing software tools

Job description

I am recruiting for a Marketing Manager for a company located in Maidenhead. The role is hybrid – 3 days onsite – 2 days remote.

Job Purpose

The Senior Marketing Manager (Regional) is responsible for defining and executing regional go-to-market (GTM) strategies that align with product portfolio and business objectives. This role leads regional marketing execution outside of NAMER (specifically – APAC, LATAM, EMEA), driving brand awareness, product adoption, and revenue growth by translating product capabilities into compelling customer messaging and enabling sales teams with the tools, insights, and materials needed to succeed.

The role combines strategic planning, customer and market insight, cross-functional collaboration, and hands-on execution to ensure successful regional market penetration and sustained growth.

Key Responsibilities

Marketing Strategy & Execution

Own and execute regional marketing strategies aligned with global portfolio and corporate goals.

Oversee specific regions, products, or services within the broader marketing strategy.

Manage the development, delivery, and optimization of marketing initiatives to support awareness, adoption, and sales enablement.

Drive successful product launches and regional market entry strategies.

Go-to-Market & Sales Enablement

Define regional go-to-market plans in partnership with sales and product teams.

Translate product features and benefits into clear, customer-focused messaging.

Equip regional sales teams with positioning, tools, and insights to drive pipeline and close deals.

Marketing Planning & Performance

Develop and maintain an operational regional marketing plan aligned to business priorities.

Track, analyze, and report on marketing performance metrics and campaign effectiveness.

Use insights from data and performance reviews to recommend and implement improvements.

Market, Customer & Industry Insight

Contribute to customer, competitor, and market research to identify trends, segments, and growth opportunities.

Analyze qualitative and quantitative data from multiple sources to inform strategy.

Maintain a strong understanding of industry dynamics, technology trends, and regulatory environments.

Stakeholder & Cross-Functional Leadership

Identify, engage, and manage stakeholders up to senior executive level.

Partner closely with Sales, Product, Operations, and Global Marketing teams.

Balance competing stakeholder needs while ensuring alignment with business objectives.

Portfolio & Project Management

Plan and manage marketing projects and initiatives using appropriate project management methodologies.

Ensure projects are delivered on time, within scope, and aligned with intended outcomes.

Apply business acumen and entrepreneurial thinking to regional marketing investments.

Behavioral Competencies

This role is expected to demonstrate advanced proficiency in :

Managing complexity and ambiguity

Strategic planning and alignment

Clear, multi-audience communication

Driving results under pressure

Cross-functional collaboration and partnership

Business and market insight

Accountability and performance ownership

Process optimization and continuous improvement

Stakeholder balancing and ethical judgment

Self-awareness, courage, and constructive challenge

Required Skills & Capabilities

Advanced marketing planning and execution

Data collection, analysis, and insight generation

Stakeholder expectation and relationship management

Project strategy creation and alignment

Customer and market analysis

Strong verbal and written communication

Reporting and performance review

Business acumen and entrepreneurial mindset

Proficiency with standard business and marketing software tools

Education

Bachelor’s degree or equivalent professional experience

Experience

3–6 years of professional marketing experience

Prior experience coordinating or influencing the work of others (managerial exposure preferred)

Experience working cross-regionally or supporting global markets strongly preferred