Marketing Manager

People Providers; Stafford; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leader in marketing solutions is seeking a skilled Marketing Manager to lead and execute digital campaigns and manage a creative team. The role involves overseeing digital strategy across various channels, ensuring brand consistency, and driving performance. Ideal candidates will have proven experience in digital marketing, team management, and a strong grasp of analytics. This full-time position is based in Cannock with travel across the UK.

Qualifications

• Proven experience in digital marketing strategy and performance tracking.
• Strong understanding of social media and creative workflows.
• Excellent organizational and communication skills.

Responsibilities

• Lead the planning and execution of digital marketing campaigns.
• Manage and support a team of graphic designers and content producers.
• Analyze performance data to optimize campaigns.

Skills

Digital marketing strategy

Paid media management

Team management

SEO

PPC

Analytics

Tools

Google Ads

Meta Ads

Meta Business Suite

Adobe Creative Suite

Job description

Location: Cannock (with travel to depots across the UK)

Hours: Full-time, 37.5 hours per week

Salary: Dependent on experience

Experience: Prior relevant experience required

Overview

We are looking for a skilled and strategic Marketing Manager to lead and execute our digital campaigns, manage our growing team of creatives, and drive brand performance across all online channels. This is a hands-on, leadership role that requires expertise in digital advertising, campaign strategy, and team management.

Key Responsibilities

• Lead the planning and execution of digital marketing campaigns across paid and organic channels
• Use data to inform future campaigns, content planning, and audience targeting strategies
• Manage and support a team of graphic designers and junior content producers; provide coaching, feedback, and development opportunities to support team growth
• Set clear goals and expectations to team, conducting regular one-to-ones and performance reviews
• Analyse performance data to optimise campaigns and meet KPIs
• Oversee social media strategy, email marketing, and digital content output
• Collaborate with internal stakeholders and depots to align marketing efforts with business goals
• Manage marketing budgets, ensuring cost-effective allocation, monitoring and reporting of spend within group and across all activities
• Create regular reports and insights to inform senior leadership of marketing performance and opportunities
• Stay current with digital trends, tools, and industry best practices
• Ensure brand guidelines are consistently applied across all digital and print communications
• Act as a brand guardian, maintaining tone of voice and visual identity across channels

Requirements

• Proven experience in digital marketing strategy, paid media (Google Ads, Meta Ads, etc.), and performance tracking tools (e.g. Meta Business Suite, etc.)
• Strong understanding of social media, content, and creative workflows
• Confident managing and mentoring a small creative team
• Solid grasp of SEO, PPC, email marketing, and analytics
• Excellent organisational, leadership, and communication skills
• Familiarity with design and content tools (e.g. Adobe Creative Suite) is a plus