Marketing Manager

Search; Scotland; On-site; GBP 30,000 - 50,000; Full time

Job summary

A recruitment firm in Scotland is seeking an experienced Digital and Marketing Manager to lead marketing strategies and manage brand presence. The ideal candidate should have a Master's degree in International Marketing and at least 3 years of relevant experience. Responsibilities include optimizing digital channels, developing innovative marketing campaigns, and ensuring brand identity across all touchpoints. A collaborative team player with strong communication and organisational skills is essential for this role.

Qualifications

• Minimum 3 years' experience in a similar marketing management role.
• Strong experience with Adobe Creative Suite.
• Excellent problem-solving and project management skills.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Lead and optimise digital channels including SEO and social media.
• Manage and mentor direct reports.

Skills

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Digital marketing principles

Problem-solving

Organisational skills

Communication abilities

Education

Master's Degree in International Marketing

Bachelor's Degree in Marketing

Job description

Digital and Marketing Manager

Salary: 30,000 - 50,000 (DOE)
Job Type: Full-time, 35 hours per week

Overview

An exciting opportunity has arisen for an experienced Digital and Marketing Manager to lead the marketing strategy and brand presence across a growing business. This role is ideal for a dynamic, strategic, and creative individual who is passionate about developing engaging marketing campaigns and elevating brand perception across digital and offline channels.

You will drive the full marketing function, oversee digital performance, and manage a small team-all while shaping and protecting the brand identity. This position plays a critical role in expanding audience reach, enhancing customer experience, and supporting commercial growth.

Key Responsibilities

Strategic Leadership

• Develop, manage, and implement comprehensive marketing strategies aligned with organisational vision and commercial objectives.

• Own the digital marketing strategy, ensuring all activity supports wider business goals.

• Identify and evaluate new and emerging markets to support continued brand growth.

• Integrate marketing initiatives across departments and locations to maximise effectiveness.

Digital & Performance Marketing

• Lead and optimise digital channels including website, SEO, paid media, CRM, email automation, social media, and digital advertising.

• Ensure digital content is fully optimised for visibility, engagement, and overall performance.

• Build data and analytics capability, set KPIs, monitor performance, and deliver data-led insights and recommendations.

Brand Management

• Act as guardian of the brand and visual identity across all internal and external touchpoints.

• Oversee creative development and liaise with external agencies to ensure high-quality brand output.

• Continually review products and services to ensure they are well-positioned and fit for market.

Campaigns, Reporting & Innovation

• Oversee day-to-day execution of all campaigns, ultimately owning KPIs and performance results.

• Produce accurate reports, tracking, and analysis against marketing KPIs.

• Facilitate continuous improvement across both digital and physical brand presence.

• Manage the marketing budget to maximise return on investment.

• Develop advanced customer segmentation strategies to enhance targeting and engagement.

Team Leadership

• Manage and mentor direct reports, supporting their professional development.

• Collaborate closely with the senior management team to maximise commercial opportunities.

Essential Skills & Experience

• Master's Degree in International Marketing or a relevant marketing qualification.

• Minimum 3 years' experience in a similar marketing management role.

• Strong experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Solid understanding of brand development and digital marketing principles.

• Excellent problem-solving, organisational, and project management skills.

• A collaborative team player with strong communication abilities.

Desirable Skills

• Bachelor's Degree in Marketing.

• Video content creation experience.

• Creative storytelling and brand development capability.

What We're Looking For

A proactive, strategic thinker with a passion for marketing innovation and a commitment to delivering exceptional customer experiences. You will represent the brand's values, engage positively with the wider community, and contribute to a culture of continuous improvement.

Search is an equal opportunities recruiter and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age.