Marketing Manager

BBC; Salford; Hybrid; GBP 48,000 - 67,000; Full time

Job summary

A leading media organization is seeking a Marketing Manager to drive article consumption among 16-24 year olds. This role involves collaboration across various functions to amplify editorial content and manage paid media campaigns. The ideal candidate will have experience in digital media and strong analytical skills for performance optimisation. This is a full-time position with a hybrid work model based in Salford or London.

Qualifications

• Experience working across news or sport content for promotion.
• Strong judgement on content with good collaboration.
• Comfortable with analysing data and optimising performance.

Responsibilities

• Collaborate with editorial to identify targeted content.
• Liaise with leads on content choices for promotions.
• Manage process for checking image rights.

Skills

Data-driven analysis

Stakeholder management

Experience in paid digital media

Content strategy

Collaboration with editorial teams

Job description

Overview

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Full-time / Fixed-term until 31st March 2026

DEPARTMENT: BBC HR

LOCATION: Salford or London - Hybrid

PROPOSED SALARY RANGE: £48,700 - £66,100 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We\'re happy to discuss flexible working. If you\'d like to, please indicate your preference in the application – though there\'s no obligation to do so now. Flexible working will be part of the discussion at offer stage.

Purpose of the Role

The Marketing Manager will play a key role in driving growth of article consumption for 16-24 year olds. This position collaborates across various functions, including brand marketing, editorial, media and analytics and is largely focused on paid media campaigns.

Why Join the Team

This is an exciting opportunity to be at the heart of our Brand Marketing Team, where storytelling meets strategy. As Marketing Manager, you\'ll play a pivotal role in amplifying our editorial content to reach and resonate with 16–24-year-old audiences. Working closely with editorial, media planning, and analytics teams, you\'ll help shape the weekly paid media schedule, ensuring the most relevant stories are promoted effectively.

If you\'re passionate about youth engagement, content strategy, and data-driven marketing, this is a unique chance to make your mark in a fast-paced, collaborative environment that values creativity, precision, and purpose.

Your Key Responsibilities And Impact

• Collaborating with editorial and using data-driven analysis to identify relevant 16-24 year old targeted content for article promotion in paid media each week.
• Liaising with relevant leads on each team on content choices.
• Collaborate with editorial to understand upcoming content priorities and planned events/stories, managing the schedule of potential content for paid promotion
• Manage process for checking image rights on articles and where needed providing alternative solutions
• Manage media process with internal media planning team and media agency Havas, ensuring they have the content links on time and approving previews before the content is set live
• Working with media and analytics to understand what is working and what isn’t, proposing optimisation opportunities to the group for discussion.
• Collating campaign performance reports and feeding relevant data into wider audiences team reporting
• Proactively suggesting any improvements to the campaigns to achieve our goals or streamline workflow.

Qualifications

• Experience working across news or sport content for promotion, with experience managing sensitive stories. Strong judgement on content and good collaboration with editorial required.
• Experience in paid digital performance media, particularly knowledge of Meta ads.
• Data-driven & analytical – comfortable with analysing, understanding and explaining data and using it to optimise our performance
• Ability to work in a fast paced team, which is reactive to the news/sport agenda
• Excellent stakeholder management