Marketing Manager

First Recruitment Group; Newcastle-under-Lyme; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A forward-thinking organisation in the UK is seeking an experienced Marketing Manager for a 3-6 month contract. This hybrid role at Keele University requires expertise in digital and traditional marketing, team leadership, and analytics. The Marketing Manager will drive impactful campaigns, manage a team, and ensure strategic alignment across marketing efforts. Applicants should possess industry experience and strong skills in content creation and collaboration. This is a hands-on role crucial for a critical growth period.

Benefits

Competitive day rate

Qualifications

• Experience in the marketing industry essential.
• Strong digital marketing skills, especially in content creation.
• Proficient in email marketing strategies.

Responsibilities

• Lead integrated marketing campaigns across multiple channels.
• Manage the Marketing Coordinator and oversee team outputs.
• Monitor KPIs and drive continuous improvement.

Skills

Marketing industry experience

Strong digital marketing capability

Copywriting and content creation skills

Email marketing experience

Excellent collaboration and communication skills

Strong organisational and project management ability

Confident using marketing analytics and CRM tools

Familiarity with project management platforms

Flexible, resilient, proactive, and adaptable

Education

Degree educated

Relevant marketing qualification

Job description

Marketing Manager – New Role!

3-6 Month contract

37.5 hours a week Mon - Fri

Based at Keele university - Hybrid

Day rate very competitive!

Lead bold ideas. Drive real impact. Leave a lasting mark.

Our client is seeking an experienced Marketing Manager to join the team on a contract basis, supporting the delivery of high-impact marketing activity during a critical growth period. This is a hands‑on, fast-paced opportunity to make an immediate difference within a respected and forward-thinking institution.

The Marketing Manager plays a strategic role in leading and optimising multi‑channel marketing initiatives that align with commercial objectives, brand positioning, and growth targets. You will oversee the planning, development, and execution of both digital and traditional marketing campaigns while managing the day‑to‑day operations of the marketing function.

As Marketing Manager, you will also line‑manage the Marketing Coordinator, providing guidance, mentorship, and performance oversight to ensure consistently high‑quality outputs and a collaborative, results‑driven team culture.

Key Responsibilities

Strategic Marketing & Campaign Delivery

The Marketing Manager will lead the planning, execution, and evaluation of integrated marketing campaigns across digital channels (email, SEO, social, web) and traditional media (TV, radio, print), ensuring alignment with brand and commercial strategy and consistency across all messaging.

Team Leadership & Collaboration

This Marketing Manager role includes direct line management of the Marketing Coordinator, acting as the main escalation point for operational issues while fostering a proactive and high‑performing environment.

Content, Digital & Communications

The successful Marketing Manager will oversee content creation, SEO, paid digital activity, social media planning, email marketing, and PR activity, working closely with external agencies, suppliers, and internal stakeholders across Sales, Customer Service, Onboarding, and Business Intelligence.

Analytics, Budget & Continuous Improvement

To succeed as a Marketing Manager, you will monitor KPIs, analyse campaign performance, manage departmental budgets, and use insight to drive continuous improvement and efficient use of resources.

Market Insight & Supplier Management

You will conduct market and competitor research to inform targeting and messaging, while coordinating external vendors and creative partners to ensure timely and accurate campaign delivery.

Person Specification

Essential :

• Marketing industry experience
• Strong digital marketing capability
• Copywriting and content creation skills
• Email marketing experience
• Excellent collaboration and communication skills
• Strong organisational and project management ability
• Confident using marketing analytics and CRM tools
• Familiarity with project management platforms
• Flexible, resilient, proactive, and adaptable

Desirable :

• Degree educated
• Relevant marketing qualification
• Telecoms industry experience
• Print procurement experience

Apply now if you’re a Marketing Manager ready to bring energy, expertise, and momentum to a rewarding role with a fantastic client!

Company information

We strive to be an equal opportunities employer and we are always looking to increase the diversity of our workforce, working closely with our clients to ensure everyone is included.