Marketing Manager

Michael Page; Maidstone; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A B2B marketing firm in the United Kingdom is seeking a Marketing Manager to lead their UK marketing strategy. This role involves driving brand awareness through events and digital capabilities. The ideal candidate should have extensive B2B marketing experience with a strong background in event management. This position offers a competitive salary and hybrid working arrangements, requiring presence in the office three days a week.

Benefits

Competitive salary

Hybrid working model

Qualifications

• Proven experience within B2B marketing, ideally in automotive or related fields.
• Strong experience in leading and delivering industry events.
• Solid understanding of digital marketing strategies and PR.

Responsibilities

• Lead a small team in executing a B2B marketing strategy.
• Plan and manage multi-channel lead generation campaigns.
• Collaborate with sales for account-based marketing programmes.
• Create thought leadership assets to enhance brand awareness.
• Plan and deliver industry events to generate leads.
• Manage relationships with key external partners.

Skills

B2B marketing experience

Event planning and execution

Digital marketing knowledge

Communication skills

Stakeholder management

Line management experience

Job description

Overview

We are looking for a Marketing Manager to lead and execute the UK marketing strategy. The role is based in Kent and requires a strong focus on driving brand awareness and supporting business growth, with a focus on events and building digital capability.

About the client

A B2B company who develops advanced safety systems for commercial vehicles, helping prevent collisions and protect vulnerable road users. Their solutions include cameras, sensors, alarms, and AI-driven driver monitoring tools.

Responsibilities

• Lead a small team to develop and execute a B2B marketing strategy; owning the marketing plan and budget for the UK
• Plan and run multi-channel lead generation campaigns through events, paid media, SEO, CRM, and traditional advertising
• Collaborate with sales to develop account-based marketing programmes for high-value prospects
• Create compelling thought leadership assets including white papers, case studies, videos, and sales enablement tools
• Plan and deliver industry events and exhibitions to generate qualified leads and strengthen the brand presence
• Manage relationships with key partners, Group marketing, the press, and industry bodies
• Develop incentive programmes in partnership with sales to motivate partners and drive business

Requirements

• Proven experience within B2B - essential (ideally within automotive, industrial, telematics etc)
• Proven experience with leading and delivering events - essential
• Experience in PR and a solid understanding of digital marketing
• Excellent communication skills
• Strong stakeholder management
• Line management experience

Job Offer

• Competitive salary ranging from £40,500 to £45,000 DOE
• Hybrid working - office based x 3 days a week, with 2 days from home
• Must be within a commutable distance to Darenth