Marketing Manager

Ocado; Hatfield; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading technology firm in Hatfield seeks a B2B Marketing Manager to drive new business marketing strategies. This role involves collaborating with teams, managing campaigns, and delivering results in a fast-paced environment. The ideal candidate has over 3 years of experience in B2B marketing, particularly targeting senior audiences. The position offers competitive benefits, including a hybrid work model and various employee perks.

Benefits

30 days 'working from anywhere' policy

Wellbeing support through dedicated apps

25 days annual leave

Pension scheme with employer contribution

Generous Private Medical Insurance

Income Protection and Life Assurance

22 weeks paid maternity leave

Cycle to Work Scheme

15% discount on Ocado.com

Qualifications

• At least 3 years of experience in B2B marketing campaigns targeting senior audiences.
• Experience measuring ROI from campaigns using CRM tools.
• Strong ability to create concise and impactful messages.

Responsibilities

• Develop and execute new business marketing plans.
• Manage and optimize prospect nurture campaigns.
• Collaborate with stakeholders to ensure effective communication.

Skills

B2B marketing campaigns

CRM tools (Hubspot)

Storytelling

Digital marketing channels

Stakeholder management

Job description

Ocado Group is an equal opportunities employer and as such makes every effort to ensure that all potential employees are treated fairly and equally, regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion or belief, age, or disability or union membership status.

About Us

Ocado Solutions is responsible for our corporate international partnerships, offering the proprietary Ocado Smart Platform (OSP) software & robotics as a service to grocery retailers around the world. OSP comprises access to Ocado09s physical automation, allowing highly efficient preparation of orders, together with the full end-to-end software applications required to operate a world class online grocery business, bringing the best possible operational economics, consumer experience and service to our partners. Since 2017 we have signed agreements to provide our unique e-commerce solution to a number of the world’s largest grocers, including Groupe Casino (France), Sobeys (Canada), ICA (Sweden), Kroger (USA), Coles (Australia), AEON (Japan), Alcampo (Spain), Lotte (South Korea) joining our UK partner Morrisons and the Ocado/M&S joint venture.

About the role

This is an exciting opportunity for an experienced B2B Marketing Manager who is focused on new business to join the Ocado Solutions’ Marketing team, where you’ll apply your skills and experience to educate and inspire prospective customers about solutions at the cutting edge of technology.

You will own and deliver our new business marketing plan to drive commercial growth, working hand in hand with our New Business teams.

You will also collaborate with the Central Communication team to leverage new and existing channels to raise awareness of OSP and nurture prospects in key markets.

You will own, manage and evolve a library of assets and proof points, including case studies and testimonials.

You will (accountabilities)

• Support the development of the marketing strategy and execute the new business marketing plan: building integrated campaigns that meet overall business objectives and ensure that they meet specific requirements of international target markets.
• Identify and leverage new and existing go-to-market and comms channels to engage with prospects at different points of the sales cycle, from awareness and education through to qualification and assessment of needs.
• Own and manage prospect nurture campaigns and workflows via Hubspot, working closely with the New Business to team to segment target audiences, and track and measure engagement and campaign performance.
• Own and manage the Ocado Solutions web content, working closely with Corporate Comms and Product Marketing colleagues to ensure Ocado’s solutions are well represented through strong copy and visual storytelling.
• Lead, drive and support partner reference programmes, building case studies and proof points that validate our credibility in online grocery, ensuring they reflect our market positioning and resonate with target audiences.
• Cross-functional working: Develop strong relationships and collaborate closely with stakeholders, both internally and externally, ensuring regular communication across the business. Be the key liaison between Marketing and New Business, prioritising projects and ensuring that all campaigns and deliverables drive tangible value and wider business goals.

About you (experience we seek)

• At least 3 years of experience of delivering B2B marketing campaigns in a tech company, targeting senior and C level audiences
• Experience of delivering and measuring the ROI from campaigns via CRM tools (ideally Hubspot)
• A talented storyteller with the ability to distill complex products and concepts and create clear, simple, and impactful messages for a wide range of stakeholders; excellent writing and more than a slight obsession with language is key
• A strong understanding of how to leverage both digital and offline marketing channels (including events, webinars, LinkedIn, website) to deliver integrated messaging and campaigns that resonate strongly with distinct audiences
• Driven self-starter with a laser focus on results
• Proven ability to deliver results in a fast-moving, dynamic and rapidly changing environments
• Confident, self-motivated individual with demonstrable bias for action
• A strong sense of urgency and ownership
• Strong team player with a passion for knowledge sharing
• Strong stakeholder and relationship management across different parts and levels of the organisation.

What we offer you

Our employee benefits are designed for you, we care about people and we’ve ensured we have a wealth of benefits that focus on your well-being. We regularly review our benefits to ensure we are supporting our employees appropriately.

• 30 days ‘working from anywhere in the world’ policy
• Wellbeing support through dedicated apps and an Employee Assistance Programme
• 25 days annual leave, rising to 27 days after 5 years service (plus optional holiday purchase)
• Pension scheme (various options available including employer contribution matching up to 7%)
• Generous Private Medical Insurance (within the first month of joining!)
• Income Protection (can be up to 50% of salary for 3 years) and Life Assurance (3 x annual salary)
• 22 weeks paid maternity/primary parent leave and 6 weeks paid paternity leave (once relevant service requirements complete)
• Train Ticket loan (interest-free)
• Cycle to Work Scheme
• Free shuttle bus to and from Hatfield Train Station to the Hatfield offices
• Free shuttle bus to and from Welwyn Garden City Train Station to the Welwyn Garden City offices
• Opportunity to participate in Sharesave and Buy as You Earn share schemes
• 15% discount on Ocado.com and free delivery for all employees (within the first month of joining!)

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