Marketing Manager

Experience12; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Experience12, a London-based experiential and events agency, seeks a Marketing Manager to build the agency's marketing function, enhance exposure, and drive engagement across B2B clients and creative partners. The role collaborates with leadership to shape strategy for Experience12 and Popcultr events.

You will influence branding, social media, and content, while delivering measurable outcomes and supporting cross‑functional teams at pace.

Qualifications

• Demonstrable experience as an operator in B2B or agency marketing.
• Strong content skills with case studies, press pitches, LinkedIn posts, blog articles.
• Proficiency in Canva, Figma, Adobe Creative Suite, or similar.
• Experience with video and visual content including short-form editing for live events.

Responsibilities

• Produce case studies for major projects with production and account teams to capture results, visuals, and client testimonials.
• Own agency marketing materials: cred decks, social assets, email templates, event collateral, and case study layouts.
• Manage Ex12’s social media across LinkedIn and Instagram; plan, create, schedule, and engage with a consistent brand tone.
• Grow Popcultr’s social following and email list; promote the Popcultr Marketing Summit at MCM London.
• Track marketing performance and report insights to SLT with recommendations for improvement.

Skills

B2B marketing

Agency marketing

Content creation

Social media management

Event marketing

Video content

Canva

Tools

Canva

Figma

Adobe Creative Suite

Job description

Location: London / Hybrid (Monday & Wednesday fixed +1 floating weekday in office). International travelrequired.

Reports into: Managing Director

Works closely with: Founder & CEO / Managing Director / Client Services Director / Creative Strategy Director

Contract: Permanent, full-time

Whywe’rehere

Experience12 is a specialist pop culture experiential and events agency based in London, working globally. We work with entertainment, video game and non-endemic brands to produce brand experiences that deliver on creative, execution and client KPIs.

We also operate Popcultr, our industry media and community platform, including the Popcultr Marketing Summit at MCM Comic Con London.

Whyyou’rehere

This is an exciting new role to not only develop the marketing function for Ex12 and ThePopcultrMarketing Summit but to get under the skin of the business and help to drive our strategic aims. This role will play a key part in developing the dedicated marketing function for the agency.

As Marketing Manager, you will be responsible for maximising our exposure, generating interest from new and existing clients and supporting the team to get into rooms and conversations where an agency of our size would not normally be expected. You will make a measurable impact on the business’s trading and cultural aims.

To be successful, you must be an operator in B2B and agency marketing, ready to contribute from day one and help define what this role becomes. You will bring ideas to the table, work with structure, focus on deliverables whilst championingnew technologyand tools. You will be fan native: someone who understands fandom –it’swhat we live for.

Whatyou’rehere to do

Agency Marketing

• Produce case studies for every major project working closely with production and account teams to capture results, visuals, and client testimonials.
• Create andmaintaincredentials decks tailored to each vertical: Brand, Entertainment, and Games and asrequired.
• Own the visual quality and consistency of all agency marketing:credsdecks, social assets, email templates, event collateral, and case study layouts. Our proposals should look as good as our activations.
• Create engaging visual content for social media: graphics, short-form video, motion design, and event content capture.
• Maintain and evolve brand guidelines across Ex12 andPopcultr.
• Own Ex12’s social media presence across LinkedIn, Instagram, and relevant platforms. Plan, create, schedule, and engage. Ensuring a consistent brand messaging and tone of voice across all platforms
• Manage the Ex12 website: keep project pages current, publish new work, ensure it reflects current positioning.
• Build and manage email marketing for client development and industry engagement, including quarterly insight mailers to existing clients and warm prospects.
• Track and report on marketing performance. Understand what drives inbound interest and double down on it. Feedback clear trends and insights to the SLT with suggestions on how to improve,
• Manage Ex12’s presence across industry platforms and memberships, including Little Black Book (LBB).

PR,Mediaand Awards

• Build andmaintaina press contact list: Campaign, The Drum, Marketing Week, MCV/DEVELOP, GamesIndustry.biz and relevant national media. Develop andmaintainrelationships with those contacts.
• Pitch project work and industry commentary to trade press.
• Identifyand manage award submissions. Write entries and coordinate supporting materials.
• Support the leadership speaking programme – tracking call-for-speaker opportunities, coordinating submissions, and repurposing content from talks into social and written formats.
• Maintain speaker packs and briefing materials for the Founder and MD.

PopcultrPlatform

• Promote and grow thePopcultrMarketing Summit at MCM London. Manage attendee targeting, VIP client invitations, speaker coordination, and post-event content.
• BuildPopcultr’ssocial following and email list as a distinct audience from the agency channels.

People/Culture

• Positively contribute to the culture of the Experience12 team.
• Drive Experience12’s standards and best practice across all areas of the business
• Be approachable and professional at all timesand positively contribute to the team environment
• Promote the company’s vision, championing through daily interactions with company employees at all levels
• Proactively generate unconventional ideas to inspire members of the business in championing our culture and values
• Roll up your sleeves and go the extra mile to set us apart from our peers and competitors.
• Be self-driven in actively learning and applying new skills
• Educate the team on Marketing news, industrytrendsand innovative trends to ensure Experience12 is keeping up with their key competitors’ activities
• Actively seek out, test, and champion new tools, platforms, and approaches. If there is a better way to do something, find it.

Skills and Experience

• Demonstrable experience as an operator in B2B or agency marketing. You understand how agencies win work,retainclients, and position themselves.
• Strong content skills with experience working with case studies, press pitches, LinkedIn posts, blog articles. You know the difference and can switch between them.
• Established design capability: professional social assets, pitch decks, email templates, event collateral.Proficiencyin Canva, Figma, Adobe Creative Suite, or similar.
• Experience with video and visual content including short-form editing, motion graphics, and content capture at live events.
• Previoussocial media management, particularly on platforms such as LinkedIn and Instagram.
• Experience of event or conference marketing
• Ability to be organised and self-directed, working on multiple workstreams withminimal supervision.
• Can act as a technology champion. Someone who is excited by new tools, not intimidated by them. AI-assisted workflows are part of how weoperate.
• Fan native. Someone who is genuine, has a demonstrable connection to pop culture, gaming, anime, entertainment, or fandom communities. This is fundamental to the role.
• Experience within the creative, experiential, or entertainment sector specifically.
• PR and media relations, particularly trade press.
• Event production or conference marketing beyond promotion.
• Understanding of the convention circuit: Comic-Con, Gamescom, EGX, and similar.
• Brand guidelines management across multiple sub-brands.
• Email marketing and CRM experience.
• Familiarity with creative industry platforms such as LBB, Campaign, or similar.

Agency Values

Give Energy

• Bring energy to meetings and the workplace
• Start discussions from a place of positivity
• Find moments to support each other in business and personally

Drive for Output

• Strive for efficiency and prioritise time
• Offer solutions to other’s challenges

Take Responsibility

• Take pride and ownership in work
• Own mistakes and learn from them
• Push yourself, don’t wait for others to push you
• Take on new challenges to drive professional growth
• Self-reflect on areas of improvement
• Embrace and act on feedback

Communicate and Collaborate

• Be open and accessible to teammates
• Ask questions – the answer is in the room
• Work together to a shared vision
• Family Friendly – enhanced maternity, paternity, adoption,IVFand miscarriage policies
• Sickness Policy – enhanced sickness policy, critical illness cover, group life assurance
• Holiday – up to 24/25 days holiday including Christmas Closure, with additional holidays for every year worked
• Employee Bonus Scheme – annual bonus scheme subject to company targets, employee referralschemeand new business bonus
• Work from Home – hybrid policy with 3-days a week in office, along with £150 work from home allowance
• Training – Regular training courses for all staff along withadditional£250 contribution to other training
• Company items – MacBook Air, iPhone (or contribution to personal phone use) and companyexpense card
• Private Medical Insurance after 2years service