Marketing Manager

McGraw Hill; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading educational publisher in Greater London is seeking an experienced Marketing Manager to lead high-impact marketing initiatives. This role involves owning the Go-to-Market strategy for key Higher Education portfolios, targeting a revenue impact of £6-8M, while driving year-on-year digital activation growth. The ideal candidate will have 3-5 years of marketing experience, preferably in Publishing or Higher Education, and excellent collaboration skills to align territory plans with business goals.

Qualifications

• 3-5 years’ experience in marketing, sales, or related field.
• Experience in Publishing or Higher Education sectors preferred.
• Proven ability to drive revenue and digital growth.

Responsibilities

• Lead the GTM process for local products and ensure revenue targets are met.
• Develop compelling product messaging and marketing campaigns.
• Manage marketing communications and lead generation strategies.

Skills

Marketing experience

Sales collaboration

GTM strategy management

Communication skills

Tools

Salesforce

Tableau

Trello

MS Project

Smartsheet

Job description

Overview

The job you’ve been looking for!

Are you ready to lead high-impact marketing initiatives and drive revenue growth? As the Marketing Manager , you will own the Go-to-Market (GTM) strategy for key Higher Education (HE) portfolios both local and ISE targeting a revenue impact of £6- 8M and year-on-year digital activation growth. You will play a pivotal role in shaping GTM plans, supporting locally created products, and accelerating pipeline velocity across key territories.

How can you make an impact?

• Lead the GTM process for local products from signings to launch, ensuring revenue and digital targets are met from day one.
• Drive top opportunities to closure by collaborating with sales teams and leveraging insights from Salesforce.com and other data sources.
• Develop compelling product messaging, value propositions, and marketing campaigns that differentiate our offerings in the market.
• Build expertise in market and product knowledge to effectively address customer challenges and identify growth opportunities.
• Partner with cross-functional teams to align territory plans with strategic business goals.

What you will be doing

• Own and manage the GTM process for local products, producing sales enablement materials and facilitating training with product and central teams.
• Monitor and nurture top local and ISE opportunities, ensuring smooth collaboration across functions and proper acceptance of deliverables.
• Devise and execute marketing communications and lead generation strategies for local products in coordination with the central enablement group.
• Contribute to market development, advocacy, and thought‑leadership initiatives where relevant.
• Participate in annual sales meetings and travel to campuses as needed.

You should apply if you have

• 3- 5 years’ experience in marketing, sales, or a related field. Commercial acumen a must.
• Experience of working in the Publishing or Higher Education sectors is preferred
• Strong experience in marketing, GTM strategy, and product launch management.
• Proven ability to drive revenue impact and digital growth.
• Excellent collaboration and communication skills across multiple functional teams.
• Deep understanding of customer challenges, market dynamics, and competitor landscape.
• Capability to connect execution of territory plans to strategic business goals.

Digital Skills

• Familiarity with project management tools (e.g., Trello, Asana, or MS Project).
• Experience with tools like Tableau, Salesforce, Smartsheet
• Excellent Microsoft Office skills, particularly in Word, Excel and Teams