Marketing Manager

Forrester Research; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global research firm based in Greater London is seeking a Marketing Manager to join their EMEA marketing team. This role involves developing marketing plans, managing budgets, and collaborating with sales teams. Key qualifications include a bachelor's degree, B2B marketing experience, and fluency in both German and English. The firm promotes a dynamic, high-performing culture where individuals are empowered to grow and succeed professionally.

Qualifications

• Bachelor's degree or marketing qualification needed.
• Some experience in B2B demand marketing essential.
• Strong project management skills required.

Responsibilities

• Engage with sales teams to align marketing goals.
• Manage local marketing budget effectively.
• Tailor global marketing programs for local market.

Skills

B2B marketing experience

Project management

Communication skills

Fluent in German and English

Education

Bachelor's degree or marketing qualification

Tools

Microsoft Office

Salesforce

Eloqua

ON24

Job description

At Forrester were trusted to work on trailblazing mission critical problems that business and technology leaders face today. Thats why were always looking to empower talented individuals to perform at their best every single day. Were proud of our community of smart people and vibrant voices who come together to do whats right by our clients and each other. Our success is driven by curiosity courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.

About This Role

As a key member of the EMEA marketing team the Marketing Manager will partner with the sales and research teams to develop marketing plans that build awareness create demand and accelerate bookings. The role is responsible for planning organizing and executing programs that create relevant two-way interactions with local buyers to inform and influence their buying decisions and broader relationship with Forrester. This is an exciting opportunity for a driven marketer to contribute to a dynamic and high-performing team.

Job Description

• Engage proactively with local sales teams to understand sales goals identify marketing requirements and gather feedback on marketing activities.
• Engage proactively with central marketing teams to review plans share local requirements and provide feedback on global / regional programs and assets.
• Lead the development of annual and quarterly plans in partnership with regional sales teams.
• Manage local marketing budget.
• Assess local marketing readiness and identify optimization opportunities.
• Evaluate select and manage vendors that contribute to local demand marketing programs.
• Capture and analyze local buyer insights gathered through human and non-human interactions.
• Use buyer insights to segment and optimize target audiences.
• Analyze local pipeline volume performance and forecasts.
• Manage local service-level agreement (SLA) deliverables.
• Develop and implement pipeline acceleration programs jointly with sales.
• Tailor global and regional programs and assets; create or commission new market-specific programs to be activated in the market.
• Research choose design and manage live field events to be included as tactics in the overall marketing mix ensuring a cohesive pre-event at-event and post-event strategy to increase engagement and response rates.
• Drive audience acquisition efforts for regional flagship Summits collaborating with sales and marketing teams to ensure targeted outreach engagement and attendance goals are met.
• Communicate to and educate the sales team about new and planned marketing activities including global regional and local programs.

Job Requirements

• A bachelors degree or marketing qualification.
• Some B2B marketing experience within demand regional or field marketing.
• Experience in collaborating and working closely with a large sales team.
• Experience in hosting events from planning to execution and reporting.
• Strong project management skills and the ability to effectively manage multiple projects prioritize be detail-oriented and meet deadlines.
• Computer skills including Microsoft Office; Salesforce Eloqua and ON24 experience is a plus.
• Strong written and verbal communication skills with experience in presenting to senior stakeholders.
• Fluent in German and English is essential.

We're a network of knowledge and experience leading to richer fuller careers. Here were always learning. Whether you want to hone your strengths or discover new ones Forrester is the place to go for it. Its a place where everyone is given the tools support and runway they need to go far. Well be right there beside you every step of the way.

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Here at Forrester we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forresters recruitment process.

The information provided by you in this application will be used for the purposes of recruitment and for successful applicants only for personnel administration and management purposes and to comply with the employers obligations regarding the retention of employee records. If your application is unsuccessful Forrester Research Inc. its subsidiaries affiliates and / or service providers (collectively Forrester) will retain your personal information on secure file solely to consider you for future recruitment opportunities.

By submitting your resume / CV you consent to Forresters retention of the information provided on a secure file for personnel administration and management purposes and / or in order to consider you for future employment opportunities and to the transfer of the information provided to : Forresters offices in the US and other countries outside the European Economic Area; and Service providers engaged by Forrester for the purposes of processing applications for employment who may be located outside the European Economic Area.

Required Experience : Manager

Key Skills: Business Development,Customer Service,Apache,Market Research,Customer Relationship

Employment Type : Full Time

Experience : years

Vacancy : 1