Marketing Manager

BMS Performance Ltd; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

BMS Performance Ltd in London is seeking a Marketing Manager for a 1-year maternity cover to drive email marketing and content campaigns across a subscription training portfolio. You will write compelling case studies and thought leadership content for learners and corporate buyers, and own campaign execution across the full marketing mix.

The role involves developing partnerships, coordinating event marketing with the group, and aligning activities with growth targets alongside sales, product

Qualifications

• Experience in B2B marketing, content, email marketing or lead generation.
• Ability to create compelling case studies, buying guides and thought leadership content.
• Experience running campaigns across multiple channels and measuring KPIs.

Responsibilities

• Design and deliver email marketing and content campaigns that generate quality leads and revenue across a subscription training portfolio
• Write case studies, buying guides and thought leadership content for learners and corporate buyers
• Own campaign execution across marketing mix including website content, paid ads, organic social, and sales collateral
• Develop partnerships with clients and partners to promote the business through joint content, webinars and press activity
• Work with sales, product and customer success to align marketing with growth targets
• Coordinate event marketing activity with group events teams
• Track and report on campaign performance and lead quality against KPIs

Skills

B2B marketing

Content marketing

Email marketing

Lead generation

Copywriting

Storytelling

CRM

CMS

Marketing automation

Canva

Campaign management

Tools

CRM software

CMS

Marketing automation tools

Canva

Job description

Marketing Manager (Maternity Cover) (JN -082026-191128) London, England

About the company

A well-established, global provider of content, learning and workforce development programmes for the technology and infrastructure sector, and part of a larger international media and information group. The business is transitioning its training offer to a subscription model, and is looking for a Marketing Manager to join a small, close-knit marketing team on a 1-year fixed term contract covering maternity leave.

Role responsibilities

• Design and deliver email marketing and content campaigns that generate quality leads and marketing-attributable revenue across a subscription training portfolio
• Write compelling case studies, buying guides and thought leadership content that speaks directly to the needs of both individual learners and corporate learning and development buyers
• Own campaign execution across the full marketing mix, including website content, paid ads, organic social, and sales collateral
• Develop partnerships with clients and partners to promote the business through joint content, webinars and press activity
• Work closely with sales, product and customer success teams to align marketing activity with wider growth targets
• Coordinate event marketing activity, including sponsor presence, stands and networking sessions, working with the wider group's events teams
• Track and report on campaign performance and lead quality against agreed KPIs

Candidate background

• A genuine B2B marketing background, content, email marketing or lead generation experience is more important than the specific industry you've worked in
• Learning and development or subscription product experience is a plus but not required, no prior knowledge of this specific industry is expected either
• Strong copywriting and storytelling skills, able to explain complex ideas simply for different buyer types
• Comfortable being hands-on and executional day to day, while bringing creative input and ideas where you're given room to
• Confident with CRM, CMS and marketing automation tools, plus basic design tools such as Canva
• Organised and able to manage multiple channels and campaigns independently