Marketing Manager

HarveGuds 谷谷丰登; Greater London; On-site; GBP 47,000 - 52,000; Full time

Job summary

A creative retail studio in London is seeking a Marketing Manager to lead brand development and customer engagement strategies. The ideal candidate understands youth culture and has experience in marketing and social media management. This role offers a competitive salary of £47,000 – £52,000 and opportunities for growth within a dynamic environment.

Benefits

Competitive salary

Growth opportunities

Dynamic work environment

Qualifications

• Previous experience in marketing, brand management or creative content.
• Strong understanding of anime/manga/pop culture trends.
• Excellent communication and visual storytelling skills.

Responsibilities

• Develop and implement marketing strategies.
• Manage social media presence.
• Plan content campaigns and product launches.
• Build influencer and brand partnerships.
• Conduct market insights for planning.

Skills

Marketing experience

Brand management

Content creation

Social media management

Proactiveness

Job description

Marketing Manager

Salary £47,000 – £52,000 per annum (DOE). Location 36-37 Albert Embankment, Vintage House, London, SE1 7TL. Contract Permanent, Full-time.

Company Overview

GUGOODS LIMITED (trading as HarveGuds) is a London-based retail concept and creative studio specialising in anime and manga collectibles, artisanal handmade pieces, and contemporary pop culture goods. Located in Covent Garden, our store brings together character merchandise, designer crafts and creative lifestyle items, offering customers a fun and inspiring shopping experience.

Role Summary

We are seeking a Marketing Manager to lead our brand development, digital marketing and customer engagement. This role is ideal for someone who understands youth culture, storytelling, community-building, and creative retail branding.

Key Responsibilities

• Develop and implement the overall marketing and brand strategy.
• Manage and grow our presence across social media platforms (e.g., Instagram, TikTok, Xiaohongshu, YouTube).
• Plan and deliver content campaigns, product launches and seasonal promotions.
• Build and maintain influencer, creator and brand collaboration partnerships.
• Organise in-store events, pop-ups and community activities.
• Conduct market and customer insights to guide product and content planning.
• Monitor campaign performance and make data-driven improvements.
• Oversee marketing budget and coordinate with retail teams.

Requirements

• Previous experience in marketing, brand management or creative content.
• Strong understanding of anime/manga/pop culture trends and audiences.
• Excellent communication and visual storytelling sense.
• Experience managing social media and partnerships.
• Highly proactive, organised, and comfortable leading projects independently.
• Fluency in English; Mandarin is an advantage but not required.

What We Offer

• Competitive salary and growth opportunities.
• A creative and dynamic work environment.
• The chance to shape a brand loved by fans and collectors.

Benefits

• Experience not required.
• Languages: English – Advanced.
• Employment: Full-time.
• Schedule: Monday-Friday 12PM-8PM.
• Salary: £47,000 – £52,000 yearly.

About HarveGuds 谷谷丰登

HarveGuds is a creative studio and store located in London, specializing in anime and gaming themes. We are dedicated to providing high-quality second-hand merchandise derived from anime, games, and comics, as well as rare collectibles.