Marketing Manager

Manpower UK Ltd; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A forward-looking company in Northampton is seeking a Marketing Manager to lead B2B marketing initiatives. The successful candidate will drive brand awareness, generate qualified leads, and implement marketing strategies in collaboration with sales and product teams. Important skills include B2B marketing expertise, campaign development, and proficiency in marketing automation tools. This role offers a competitive salary and the opportunity to shape the future growth of the brand.

Qualifications

• Proven success in B2B marketing with effective innovative implementation.
• Strong experience in demand generation and digital marketing.
• Demonstrated ability in managing exhibitions and industry events.

Responsibilities

• Develop and implement integrated B2B marketing strategies aligned with company goals.
• Own the marketing calendar and campaign roadmap including digital, events, and content.
• Drive lead generation campaigns via email, paid media, SEO/SEM, and webinars.
• Manage website, SEO, PPC, and social media to increase traffic and engagement.

Skills

B2B marketing expertise

Campaign development

Digital marketing

Project management

Analytical skills

Tools

Marketing automation tools

Job description

Location: Northampton
Salary: Competitive

About the Role:

Are you a creative and strategic marketing professional with B2B expertise? Our client is seeking a Marketing Manager to lead and execute impactful marketing initiatives that drive brand awareness, generate qualified leads, and support sales enablement. This key role involves collaborating with sales, product, and leadership teams to align marketing efforts with business objectives and contribute to company growth.

The Ideal Candidate

Experience:

• Proven success in B2B marketing, with a track record of implementing innovative ideas effectively.
• Strong experience in campaign development, demand generation, and digital marketing.
• Demonstrated ability to manage exhibition planning and industry events.

Skills:

• Excellent communication, project management, and stakeholder engagement capabilities.
• Creative mindset with strong copywriting and proofing skills.
• Proficient in email campaign development and marketing automation tools.
• Analytical skills to measure performance and drive data-informed decisions.

Qualifications:

• Relevant marketing experience in a B2B environment. (No specific degree mandated but aligned with professional marketing experience.)

Key Responsibilities

• Develop and implement integrated B2B marketing strategies aligned with company goals.
• Own the marketing calendar and campaign roadmap including digital, events, and content.
• Drive lead generation campaigns utilising email, paid media, SEO/SEM, and webinars.
• Manage website, SEO, PPC, and social media to increase traffic and engagement.
• Create high-impact content such as case studies, whitepapers, and sales collateral.
• Collaborate with sales to develop tools, presentations, and account-based marketing initiatives.
• Plan and coordinate industry events, trade shows, and strategic partnerships.
• Lead new product launch campaigns, including promotional activity and product photography.

Apply Now.

Join a forward-looking company that values innovation, creativity, and strategic marketing leadership. Submit your application today and help shape the future growth of our client's brand presence and market success