Marketing Manager

GBSG Ltd; Donington CP; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading company in the UK is hiring a Marketing Manager to develop and implement strategic marketing plans aimed at achieving growth objectives. The role encompasses managing a small team and using market analysis to ensure customer needs are met. The ideal candidate will have a strong marketing background, strategic management experience, and excellent communication skills. This is a full-time position based in Donington CP.

Qualifications

• Minimum 3 years’ strategic marketing management experience.
• Experience managing external agencies.
• Budgetary management experience.

Responsibilities

• Develop and implement a comprehensive strategic marketing plan with goals and KPIs.
• Work closely with the sales and marketing team on integrated campaigns.
• Manage and develop a small team to enhance skills and knowledge.

Skills

Strategic marketing management

Excellent communication skills

Copywriting skills

Market research methods

Stakeholder engagement

Education

Degree level qualification in marketing

Tools

CRM systems

Google Analytics

Job description

Full Time

Salary: DOE

Main Job Purpose

To ensure the company sustains its growth objectives by delivering a steady stream of leads and enquiries to the sales team. This will be achieved through ongoing market analysis to ensure we have a good understanding of our customers’ needs and wants.

Leading a small team, the Marketing Manager will be responsible for creating and implementing the marketing strategy. Covering all aspects of the marketing mix, you will lead our marketing campaigns, evaluate marketing performance metrics, and work closely with the sales team. You will have a strong marketing background with excellent communication skills and attention to detail.

Essential Requirements

• Minimum 3 years’ strategic marketing management experience
• Degree level qualification in marketing
• Experience of using automated marketing and CRM systems
• Brand management experience
• Ability to lead, develop and motivate a young team
• Knowledge of market research methods to ensure the company has a good understanding of the markets it operates in, its competitors, good customer insight, and price positioning.
• Excellent copywriting skills
• Experience of dealing with trade and local press for PR purposes
• Experience of events planning
• Ability to engage with stakeholders at all levels.
• Knowledge of Google Analytics and social media analysis and general marketing/sales dashboards
• Experience managing external agencies
• Budgetary management experience

Desirable Requirements

• Knowledge / experience of marketing within the construction industry to contractors, developers and specifiers.
• Experience with creating and managing CPD programmes
• CIM Diploma or similar

Role Accountabilities

• In line with the company’s business plan, develop and implement a comprehensive strategic marketing plan with clearly defined goals and KPIs
• Work closely with the wider sales and marketing team to develop integrated campaigns that support both brand and commercial objectives.
• Critically evaluate all campaigns and be responsible for continually improving and taking our marketing activities to the next level (based upon agreed KPIs).
• Manage and develop a small team ensuring they continue to progress and improve their knowledge and skills.
• Ability to collaborate with other departments to continuously refine the customer journey ensuring the customer is at the heart of everything the company does.
• Ensure all activities align to the brand guidelines and brand positioning.
• Create compelling content across a variety of channels including press releases, blogs, brochures, advertorials, newsletters and CPD webinars.
• Manage agency relationships for Web, SEO, Adwords, Video and Graphic Design.
• Use data analytics to constantly improve marketing communications and optimize conversion rates and engagement levels.