Marketing Manager

Ashdown Group; City of Westminster; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A leading Executive Education Consultancy in London is seeking a Marketing Manager to develop and execute marketing strategies. This role involves managing budgets, agencies, and a junior staff member. The ideal candidate will have significant experience in delivering digital marketing campaigns and a strong understanding of branding in training markets. Offering a competitive salary of up to £65,000 plus bonus, this position is predominantly office-based with potential hybrid options.

Qualifications

• Recent experience in a Marketing Manager role within a private sector Professional Development/Training company.
• Proven ability to deliver measurable ROI and ROAS through campaigns.
• Strong knowledge of SEO, paid media, email, and content marketing.

Responsibilities

• Developing marketing strategy, execution, and results.
• Managing budgets and ensuring strong returns on spend.
• Leading relationships with agencies and third-party vendors.

Skills

Digital marketing campaigns

SEO

Paid media

Content marketing

Project management

Stakeholder management

CRM tools

Tools

HubSpot

Salesforce

Zoho

Job description

A leading London-based Executive Education Consultancy and Management Training Provider offering a wide range of professional courses internationally is seeking an operationally hands‑on and experienced Marketing Manager. This is a new role for the business, and an opportunity for the role holder to shape strategy, build systems, and make a visible impact for a global business from day one.

In this role you’ll take full ownership of developing the marketing strategy, execution, and results. This will include managing budgets, ensuring spend delivers strong and measurable returns as well as managing one junior marketing staff member. You’ll lead and manage relationships with all third-party agencies, designers, copywriters, and digital partners, whilst building a data‑driven marketing approach, setting clear KPIs and reporting regularly to leadership.

A key objective will be to position the company brand as a leading training provider in key markets, driving lead generation and client acquisition.

The role is paying up to £65,000 (depending on experience) plus bonus and is to be a predominantly office based role (at least to start with, office location is near Paddington, London), although hybrid working will be considered for the right candidate.

Essential Requirements

• You must have recent and significant experience in a Marketing Manager role within a private sector Professional Development/Training company.
• Proven track record of delivering measurable ROI and ROAS through digital and integrated marketing campaigns.
• Strong knowledge of SEO, paid media, email, and content marketing.
• Experience managing budgets, agencies, and external partners.
• Confident in brand strategy, messaging, and positioning.
• Excellent communication, project management, and stakeholder management skills.
• Comfortable working in a lean SME environment – hands‑on, resourceful, and proactive.
• Experience with CRM and marketing automation tools (e.g. HubSpot, Salesforce, Zoho).
• Knowledge of international markets in training/education.