Marketing Manager

Publicis Sapient; City of Westminster; On-site; GBP 65,000 - 75,000; Full time

Job summary

A growing startup in B2B payments is seeking a Senior Marketing Manager to develop and refine their marketing strategy. You will oversee branding, digital marketing, and customer engagement initiatives, drive new website launches, and work closely with the sales team to enhance lead generation. This role offers the opportunity to make a significant impact in a fast-paced environment with ambitious growth plans. Competitive benefits package includes 27 days off, birthday leave, and a learning budget.

Benefits

27 Days Off Plus UK Bank Holidays

Birthday Leave

Enhanced Parental Leave

Global Workspace access

Learning Budget

Themed snacks and lunches

Monthly Socials

Free Coffee

Qualifications

• Experience in shaping marketing strategies that enhance brand awareness.
• Strong digital marketing background with a focus on multi-channel content.
• Demonstrated success in website management from concept to execution.

Responsibilities

• Develop the marketing strategy to boost brand presence and customer engagement.
• Manage content marketing campaigns across various digital platforms.
• Align marketing efforts with sales objectives for improved lead conversion.

Skills

Brand building

Digital marketing

Content creation

Project management

Marketing automation

Tools

HubSpot

Job description

Overview

As a Senior Marketing Manager at Rafiki, you will have the opportunity to build and shape the marketing function for a company that is already seeing strong success. With a proven product in the B2B payments space, we are now looking to establish a stronger brand presence, expand into new markets, and improve how we engage with our customers. This role is a chance to take ownership of marketing strategy, from website relaunch and content creation to social media management and account-based marketing. You'll play a key role in refining Rafiki's voice, increasing brand awareness, and implementing marketing initiatives that support business growth. With ambitious expansion plans for 2025, this is an exciting opportunity to make a lasting impact by shaping a department and influencing the direction of a company that is already doing well. If you're looking for a role where you can build something meaningful and drive real results, we'd love to hear from you.

Responsibilities

• Develop and execute Rafiki's marketing strategy, focusing on brand awareness, lead generation, and customer engagement
• Take ownership of content and digital marketing, including the website relaunch, social media, and email marketing to drive engagement and inbound interest
• Create and manage marketing campaigns that support sales efforts, including account-based marketing (ABM) and industry-specific initiatives
• Work closely with the Head of Sales, aligning marketing efforts with sales objectives to ensure strong lead nurturing and conversion
• Plan and execute thought leadership initiatives, such as case studies, roundtables, and industry reports, positioning Rafiki as a trusted player in the B2B payments space
• Analyse and report on marketing performance, using insights to refine strategies and improve ROI

Qualifications

• Experience in brand building, developing and executing marketing strategies that drive awareness and engagement
• Strong background in digital marketing, with a focus on content creation across multiple channels
• Proven experience in successfully launching new websites, including managing projects from planning to execution
• Experience in the payments industry, with an understanding of its dynamics and challenges
• Hands‑on experience working with HubSpot for marketing automation, CRM, and campaign management
• Experience in event planning and execution, such as industry roundtables and networking events

Benefits

• 27 Days Off Plus UK Bank Holidays: Take the time to decompress. Working at a startup is hard!
• Birthday Leave: Celebrate your special day with a bonus day off to take off in that month
• Enhanced Parental Leave – We offer 16 weeks of full pay for the primary caregiver and 4 weeks of full pay for the secondary caregiver (After a 6-month probationary period)
• Global Workspace: Get access to WeWork locations worldwide
• Learning Budget: Fuel your growth with $1000 annually for learning and development
• Sarabi: Themed snacks and Friday lunch focused on building great working relationships with the team
• Monthly Socials: Join fun social events every month for great times
• Free Coffee: Enjoy barista‑style coffee at your fingertips, £65,000