Marketing Manager

Marks and Spencer; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading retail company in London seeks a Brand Marketing Manager to drive brand identity and execute marketing strategies. The role involves shaping resonant campaigns, collaborating with cross-functional teams, and utilizing data-driven insights. The ideal candidate has over 8 years of experience in brand marketing, strong communication skills, and the ability to lead creative teams effectively. Join a dynamic environment where you can elevate brand presence and customer engagement.

Qualifications

• 8+ years of experience in brand marketing in retail, fashion, or consumer goods.
• Strong strategic communicator able to influence stakeholders.
• Proven ability to lead and develop teams.
• Skilled in delivering integrated, multi-channel marketing campaigns.
• Highly analytical and commercially minded.

Responsibilities

• Shape and execute marketing strategies to resonate with target audiences.
• Steer multi-channel campaigns ensuring consistency of voice.
• Manage creative partners to produce compelling assets.
• Use metrics and reporting to evaluate campaign effectiveness.

Skills

Brand marketing

Data analysis

Campaign management

Collaboration

Creative development

Stakeholder communication

Job description

Summary

As the Brand Marketing Manager for Marks & Spencer, you hold a pivotal role in driving the brand's identity, values, and messaging to target audiences. You're tasked with developing and executing innovative marketing strategies to amplify brand awareness, foster customer engagement, and boost sales.

All the details

Every day we engage with our customers through inspiring, impactful marketing. From show-stopping, above-the-line campaigns to the simplest POS designs in store, every step of the customer journey is crafted by our standout teams to build the very best experience, at every touchpoint. We explore the data and learn from our successes - constantly driving our Clothing & Home category to be the market leader. And we're just getting started. There's no better time to join our team as we continue to elevate our style, break boundaries and take the M&S brand to the next level.

Whether it is launching a 360-degree TV campaign to drive fame and shift brand perceptions, a one-off activation that drives talkability and relevance with new audiences or helping to shape the marketing plans of our overall brand and family of sub-brands to drive market growth; as a Brand Marketing Manager in the M&S Clothing & Home Marketing team, you will play a pivotal role in positively shaping the perceptions of our 130 year old brand M&S for today and the future.

What you will be doing

• A strategic brand thinker with experience shaping and executing end-to-end marketing strategies that genuinely resonate with target audiences.
• Skilled at turning insights into action - confident working with data, research, and competitor analysis to inform clear positioning, messaging, and activation plans.
• A holistic campaign leader who can steer integrated, multi-channel campaigns from concept to delivery, ensuring consistency of voice and brand identity everywhere it shows up.
• A natural collaborator who builds strong relationships across product, sales, retail operations, creative teams, and international markets to keep work aligned and impactful.
• Adept at managing creative partners – in-house, agency, or hybrid – to produce compelling assets and customer journeys that elevate the brand.
• Comfortable using performance metrics, PIRs, and reporting to evaluate effectiveness, share insights with senior stakeholders, and drive continuous improvement.

Who you are

• 8+ years' experience in brand marketing across retail, fashion, or consumer goods, with a deep understanding of market dynamics, consumer behaviour, and competitive landscapes.
• Strong strategic communicator, able to articulate creative concepts, influence stakeholders, and galvanise cross-functional teams around shared goals.
• Proven ability to lead and develop teams, providing clear guidance, coaching, and day-to-day support to drive high performance.
• Skilled in delivering integrated, multi-channel marketing campaigns, combining creative storytelling with strong brand-building instincts.
• Highly analytical and commercially minded, using data and insight to inform decisions while keeping sight of the bigger picture.
• Organised, detail-driven, and adaptable, with a proactive, hands‑on approach that supports a fast-moving, evolving business.