Marketing Manager

Pareto (Randstad); City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading provider of litigation support services in London is looking for a Marketing Manager to lead their marketing activities. The role involves developing effective marketing strategies, managing online channels, and enhancing brand reputation. Candidates should have 5-10 years of experience in legal services and proven skills in B2B marketing. This position offers a hybrid work model in London with opportunities for significant impact in the organisation.

Qualifications

• 5-10 years industry experience in legal services or B2B professional services.
• Proven track record of managing effective marketing strategies.

Responsibilities

• Manage and optimise online marketing channels for brand development.
• Execute brand exposure initiatives through various marketing efforts.

Skills

B2B multi-channel campaign management

Communication skills

Organisational skills

Social media strategies

Content marketing

Job description

Overview

Job Title: Marketing Manager

Location: London - Hybrid

Salary: Competitive

The Client

Our client is a trusted provider of expert litigation support services, privately owned and operating from the heart of London for over 70 years. They partner with law firms, chambers, and government departments, offering a comprehensive suite of services including eDiscovery, Digital Forensics, and Court Bundles, leveraging cutting-edge technology and certified secure infrastructure. They are hiring for a best-in-class Marketing Manager to continue to emphasise the brand, contribute to achieving strategic growth goals within the legal sector, and drive the continued success of the organisation. A truly fantastic opportunity to make your mark on a long-established leader in professional legal services.

Role Overview

Our client is in search of a dynamic Marketing Manager to lead all marketing activities, ensuring the successful development and execution of effective marketing strategies across various channels. The role involves significant contributions to brand development, aiming to enhance awareness, build on a strong brand reputation, and drive sales conversions.

Key Responsibilities

• Manage and optimise online marketing channels, including PPC, SEO, social media, and website content.
• Execute brand exposure initiatives through industry events, PR campaigns, targeted advertising, and email marketing.
• Manage the performance of external marketing partners ensuring an effective and efficient partnership.
• Maintain and develop existing client relationships with law firms, chambers, and government departments.
• Maintain strong relationships with external stakeholders and collaborate across all company departments.

Required Experience & Skills

• 5-10 years industry experience in legal services, litigation support, or B2B professional services.
• Proven experience managing B2B multi-channel campaigns.
• Exceptional communication, decision-making, and organisational skills.
• Proven experience in social media strategies, content marketing, and trend analysis.
• Creative background in both online and offline marketing.
• Demonstrated ability to manage external suppliers and produce engaging content.

Personal Attributes

• Proactive, enthusiastic, and committed to excellence.
• Strong team player with effective interpersonal skills.
• Flexibility and adaptability to meet changing work demands.