Marketing Manager

Caprice Restaurants; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A luxury dining establishment in the UK is seeking a Marketing Manager to develop and execute innovative marketing strategies that enhance brand awareness and engagement across locations. The ideal candidate should have over 5 years of marketing experience within high-end hospitality and a strong understanding of the UK luxury landscape. This role involves collaborating with multiple teams to drive impactful campaigns and ensuring brand consistency across platforms.

Qualifications

• 5+ years' experience in marketing, ideally within high-end hospitality.
• Proven success in developing and executing integrated marketing campaigns.
• Strong knowledge of the UK luxury hospitality and F&B landscape.

Responsibilities

• Develop and execute annual marketing plans for UK locations.
• Ensure all marketing materials reflect the brand standards.
• Oversee content planning and performance across social media channels.
• Build strong relationships with local communities.

Skills

Marketing strategy development

Integrated marketing campaigns

Stakeholder management

Data analysis

Creative design understanding

Job description

Overview

The Marketing Manager will be responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, footfall, and revenue across both UK locations. The role requires a deep understanding of experiential dining, a passion for culture, and the ability to deliver impactful campaigns across multiple channels.

You will work closely with the Group Marketing Director, Operations, PR, and Digital teams to bring the Sexy Fish brand to life in line with our business goals.

Key Responsibilities

Strategy & Planning

• Develop and execute annual marketing plans and initiatives for Sexy Fish London and Manchester aligned with brand vision and commercial targets.
• Define seasonal campaign calendars including menu launches, cultural moments, partnerships, and events.
• Monitor competitors and market trends to identify opportunities for brand growth and differentiation.

Brand Management

• Ensure all marketing materials and touchpoints reflect the Sexy Fish brand standards in tone, design, and experience.
• Collaborate with PR and creative teams to deliver high-quality photo/video content for campaigns.
• Maintain consistent brand presence across both restaurants while allowing for local market nuances.

Digital Marketing & Social Media

• Oversee content planning and performance across social media channels (Instagram, TikTok, LinkedIn).
• Partner with the digital team to deliver best-in-class paid media campaigns that drive reservations and engagement.
• Analyse digital performance metrics and adapt campaigns to optimise ROI.

Events & Partnerships

• Support in conceiving and executing unique on-site events that drive awareness and footfall (seasonal events, private dining, nightlife activations).
• Identify and secure relevant brand collaborations and partnerships to enhance the Sexy Fish experience.
• Liaise with VIP and influencer communities to amplify campaign reach.

Local Marketing & Community Engagement

• Build strong relationships with the local communities in London and Manchester to drive brand advocacy.
• Create initiatives that position Sexy Fish as the go-to destination for key cultural moments.
• Partner with concierge networks, hotels, and luxury brands to drive new guest acquisition.

Commercial Focus

• Align all marketing initiatives with business objectives including covers, revenue, and guest frequency.
• Manage the marketing budget efficiently and report regularly on ROI and campaign performance.
• Contribute to data-driven decision-making by providing insights on guest behaviour and campaign outcomes.

Skills & Experience

• 5+ years' experience in marketing, ideally within high-end hospitality.
• Proven success in developing and executing integrated marketing campaigns that drive measurable results.
• Strong knowledge of the UK luxury hospitality and F&B landscape.
• Exceptional written and verbal communication skills with a strong eye for detail.
• Confident in managing multiple stakeholders and projects in a fast-paced environment.
• Data-driven mindset with experience in using analytics tools to guide decision-making.
• Creative flair and understanding of design, content creation, and brand storytelling.

Join our team and be a part of a distinguished establishment committed to delivering unparalleled hospitality.

We promote a working environment in which equal opportunity and diversity is recognised, valued, and encouraged.