Marketing Manager

Mast; City Of London; On-site; GBP 65,000 - 75,000; Full time

Job summary

A leading fintech company in London seeks a Marketing Manager to shape its brand and drive awareness in the lending industry. Ideal candidates will have 4 to 8 years of marketing experience in B2B SaaS or financial services. The role involves managing campaigns, PR activities, and creating compelling content. Offering a competitive salary of £65,000–£75,000 plus equity options, the company values flexibility and employee well-being.

Benefits

Stock Option Plan

25 days holiday + bank holidays

Health insurance

Pension plan

Learning & development budget

Flexible working culture

Qualifications

• 4 to 8 years in marketing, ideally in B2B SaaS, fintech, or financial services.
• Experience in executing campaigns that delivered measurable results.
• Strong writing instincts and creative judgement.

Responsibilities

• Build and run Mast’s marketing strategy across brand, content, digital, and events.
• Create impactful campaigns that drive real results.
• Manage PR and media activities, including awards and press coverage.

Skills

Storytelling

Campaign management

Creative judgment

Independence in work

Tools

HubSpot

LinkedIn Campaign Manager

Google Analytics

Job description

Mast is on a mission to make complex lending simple. We’re building modern, cloud‑native technology that helps lenders move faster, innovate freely, and deliver seamless experiences for borrowers.

The Role

Mast is a fast‑growing fintech backed by leading investors and trusted by some of the UK’s top mortgage lenders. Mast exists to fix the broken software that powers modern lending. Banks and lenders use Mast to replace slow, outdated systems with fast, flexible cloud technology that actually works.

We care deeply about product excellence, impact, and culture, and we’re just getting started.

Now we’re looking for a Marketing Manager to help us tell our story and make sure the entire industry knows who we are, what we do, and why we’re impossible to ignore.

You’ll be the voice behind Mast’s brand, shaping how we show up, driving awareness, and helping us stand out in a world drowning in boring, redundant messaging. One week you might be writing a sharp, thought‑provoking piece on digital transformation in lending. The next you could be launching a new product or putting Mast on stage at an industry event.

If you’re the kind of person who gets restless when things move slowly, loves turning complex ideas into simple, powerful stories, and enjoys a mix of creative chaos and clear strategy, you’ll fit right in.

What You Will Do

• Build and run Mast’s marketing strategy across brand, content, digital, and events.
• Create campaigns that drive real impact, not vanity metrics.
• Write content that cuts through the noise: case studies, articles, newsletters (The Mast Blast), social posts, and website copy that people actually want to read.
• Make Mast’s brand unmissable across LinkedIn, industry press, and key events.
• Partner with the commercial team to create materials that open doors and win clients.
• Lead PR and media activity including awards, press coverage, and speaking opportunities that put Mast in the spotlight.
• Track results, learn fast, and double down on what works.
• Manage agencies and freelancers when needed, keeping everything lean, fast, and effective.

Compensation

Competitive salary in the range of £65,000–£75,000, depending on experience, plus meaningful equity options.

What You Will Bring

• 4 to 8 years in marketing, ideally in B2B SaaS, fintech, or financial services.
• A natural storyteller who can turn technical concepts into confident, compelling narratives.
• A track record of campaigns that delivered measurable results.
• Equal comfort in building strategy and getting hands‑on with execution.
• Strong writing instincts and creative judgement; you know what good looks like.
• Commercial awareness and curiosity about how enterprise buying decisions really happen.
• Comfortable working independently in a small, ambitious team.
• Familiar with tools like HubSpot, LinkedIn Campaign Manager, Google Analytics, and CMS platforms.

Desirable

• Experience marketing to financial institutions or in regulated industries.
• Background in product marketing or brand building for B2B tech.
• Understanding of the mortgage or broader lending landscape.

Why Join Mast

Mast is transforming how banks lend, and this role will define how we tell that story. You’ll work directly with the founders, have a clear voice in how we grow, and see your work influence the market in real time.

If you want autonomy, pace, and purpose, and you’re ready to build something lasting, come join us. You’ll help us define what modern lending looks like for the next decade.

Benefits

• Stock Option Plan
• 25 days holiday + bank holidays
• 4 – 10 weeks work from anywhere, based on tenure (for UK based roles)
• Vitality Health insurance
• Pension plan
• Equipment budget
• Learning & development budget
• Cycle to Work Scheme
• Donuts every Thursday
• Monthly team socials + Quarterly Team Meet-ups @ HQ
• Digital‑first, employee‑first company with a flexible working culture + Central London HQ

Mast. is an equal opportunity employer and we celebrate diversity and are committed to creating an inclusive environment for all employees.

About Us

Mast is a venture‑backed fintech reinventing lending technology for the digital age. We give lenders cloud‑native, fully configurable tools to launch faster, scale smarter, and delight borrowers. We do this because borrowing should be simple, seamless, and fast.