Marketing Manager

IC Training Centre Limited; City Of London; On-site; GBP 30,000 - 50,000; Full time

Job summary

A leading training provider in the UK is seeking a Marketing Manager to develop and implement effective marketing strategies. The role involves managing digital campaigns, creating engaging content, and building partnerships to promote courses. Ideal candidates have proven marketing experience, digital marketing skills, and project management abilities. This position offers competitive salary and career development opportunities.

Benefits

Competitive salary

Meaningful impact in the education sector

Supportive working environment

Career development opportunities

Qualifications

• Proven experience as a Marketing Manager, preferably in education or training.
• Strong knowledge of digital marketing tools and strategies.
• Excellent communication and copywriting skills.

Responsibilities

• Develop and implement a comprehensive marketing strategy.
• Plan and manage digital marketing campaigns.
• Create engaging content to build brand awareness.

Skills

Digital marketing tools

Communication skills

Copywriting

Project management

Organisational skills

Tools

Google Ads

Meta Ads

SEO

Email automation

Analytics

Job description

Key Responsibilities

• Develop and implement a comprehensive marketing strategy to promote IC Training’s courses and services.
• Plan and manage digital marketing campaigns across social media, email, website, and paid advertising platforms.
• Create engaging content (blogs, social posts, newsletters, videos) to build brand awareness and attract learners.
• Analyse marketing performance metrics, track ROI, and adjust strategies accordingly.
• Build partnerships with local organisations, schools, and community groups to expand reach.
• Manage the company’s website and ensure content is up to date and SEO‑optimised.
• Coordinate events, open days, and community engagement initiatives to promote our training programmes.
• Oversee marketing budget and ensure cost‑effective campaigns.
• Work closely with internal teams to align marketing with business goals

Requirements

• Proven experience as a Marketing Manager (preferably in education, training, or a related sector).
• Strong knowledge of digital marketing tools (Google Ads, Meta Ads, SEO, email automation, analytics).
• Excellent communication and copywriting skills.
• Creative thinker with the ability to design campaigns that engage and convert.
• Strong project management and organisational skills.
• Ability to work both independently and as part of a team.
• Knowledge of the local Ilford community and training/education sector is a plus.

What We Offer

• Competitive salary (based on experience).
• Opportunity to make a meaningful impact in the education and training sector.
• Supportive and collaborative working environment.
• Career development and training opportunities.