Marketing Manager

Additional Resources; City Of London; On-site; GBP 51,000 - 60,000; Full time

Job summary

A well-established retail store in the City of London is seeking a CRM & Marketing Manager. This role requires 5 years of experience in CRM management and leading marketing strategies. Responsibilities include developing CRM strategies, managing campaigns, and overseeing content across platforms. The position offers a salary of up to £60,000 in a prestigious environment with a Monday to Friday schedule.

Qualifications

• 5 years of experience in CRM management and campaign delivery.
• Strong understanding of CRM platforms and marketing automation tools.
• Ideally have experience within a premium or luxury environment.

Responsibilities

• Develop and refine the company's CRM strategy.
• Create and automate personalised marketing campaigns.
• Oversee weekly newsletter and social media content.

Skills

CRM management

Campaign delivery

Marketing automation

Google Analytics

Commercial awareness

Job description

An opportunity has arisen for a CRM & Marketing Manager with 5 years of experience to join a well-established retail store, renowned for outstanding craftsmanship in menswear, especially shirts and ties.

As a CRM & Marketing Manager, you will be responsible for leading and developing the company's global CRM and marketing strategy to enhance customer engagement and brand performance.

This full-time role offers a salary of up to £60,000 and benefits.

Responsibilities

• Develop and refine the company's CRM strategy to support business goals.
• Maintain CRM systems and ensure data accuracy across customer touchpoints.
• Create and automate personalised marketing campaigns to boost engagement and conversion.
• Lead global email marketing with a test-and-learn optimisation approach.
• Oversee weekly newsletter and social media content.
• Analyse customer behaviour to guide marketing and business decisions.
• Report regularly on KPIs and campaign performance.
• Drive effective use of customer data across digital and in-store platforms.
• Manage external agencies for paid social, digital, and PR activity.
• Coordinate seasonal marketing calendars and ensure brand consistency.
• Track and enhance website performance to improve customer experience.

What we are looking for

• Previously worked as a CRM & Marketing Manager, Marketing Manager, CRM Manager, Digital Marketing Manager, Email Marketing Manager, Customer Retention Manager, CRM Executive, Customer Engagement Manager, Senior Marketing Executive, Marketing Specialist, or in a similar role.
• Proven experience of 5 years in CRM management and campaign delivery.
• Experienced in designing, executing, and managing CRM campaigns.
• Strong understanding of CRM platforms and marketing automation tools.
• Skilled in using tools such as Google Analytics.
• Ideally have experience within a premium or luxury environment.
• Commercially minded with a good understanding of market trends and competitor activity.

Shift

• Days: Monday - Friday
• Timings: 9am - 6pm

This is an exciting opportunity to join a prestigious brand and play a key role in shaping its global marketing strategy.

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Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.