Marketing Manager

Lipton Media; City Of London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A dynamic business intelligence company in the UK seeks a Marketing Manager for a 1-year fixed contract. The role involves managing email marketing campaigns, analyzing performance metrics, and planning campaign strategies. Candidates should have 1-3 years of experience in marketing campaign management and ideally possess a degree. Experience with Marketing Automation Platforms, such as Spotler, is preferred. This position offers flexible office-based work in London.

Qualifications

• 1-3 years experience in end-to-end marketing campaign management & CRM.
• Ideally degree educated.
• Experience using a Marketing Automation Platform, ideally Spotler.
• Ability to work independently or with a team to meet deadlines.

Responsibilities

• Manage all data selections from the CRM for campaign targeting.
• Oversee and manage all email campaigns, ensuring compelling copy.
• Lead migration project to a new Email Service Provider.
• Conduct A/B testing to optimize performance.
• Generate comprehensive reports on email performance.

Skills

End-to-end marketing campaign management

CRM experience

Analytical skills

HTML coding

Photoshop retouching

Critical thinking

Education

Degree in a relevant field

Tools

Marketing Automation Platform (e.g., Spotler)

Job description

Marketing Manager

1 Year Fixed Contract

2 Days office based (flexible)

Are you an enthusiastic and results-driven individual with a passion for data-driven marketing strategies? We have an opportunity for a marketing manager to join a dynamic and fast-growing business intelligence company. You will be responsible for implementing and upholding email marketing best practices for optimal campaign performance and engagement.

Responsibilities

• Manages all data selections from the CRM to ensure data is segmented and targeted correctly for all campaigns across both brands.
• Oversee and manage all email campaigns, collaborating closely with the copywriter to ensure compelling copy and content.
• Lead migration project from current Email Service Provider to new platform, ensuring seamless transition and minimal disruption.
• Conduct A/B testing to optimize performance.
• Take charge of the email schedule and diligently follow best practices, aiming for exceptional open, click-through, and lead conversion rates.
• Collate and generate comprehensive reports that provide valuable insights into email performance, data metrics, lead generation.
• Plan campaign strategy using analysis gathered, and provide recommendations to the wider marketing team.
• Ensure Spotler and Workbooks are mapped and synchronised correctly, in collaboration with the CRM manager.
• Work closely with the database manager to ensure timely database builds are completed in line with upcoming campaigns.
• Implement and uphold best practices for email marketing to ensure optimal campaign performance and engagement.

Qualifications

• 1-3 years experience in end-to-end marketing campaign management & CRM.
• Ideally degree educated.
• Experience using a Marketing Automation Platform, ideally Spotler.
• Analytical skills: analyze and thoroughly understand campaign performance by segment, tactic, and market.
• Ability to work independently or with a team to meet deadlines.
• Critical thinker.
• Strong analytical skills.
• HTML coding and editing ideally.
• Photoshop retouching and image editing.

Company Address: 13 Carmen Court, 35 Toye Avenue, London, N20 0FN