Marketing Manager

THE ARTS EDUCATIONAL SCHOOL; City Of London; On-site; GBP 40,000; Full time

Job summary

A leading arts education institution in London seeks a Marketing Manager to spearhead marketing strategies and oversee a team. The role requires proficiency in digital and traditional marketing with strong leadership and analytical skills. This full-time position offers a salary of £40,000 per annum, fostering a creative environment that aligns with the organization’s growth plans.

Qualifications

• Proven experience as a Marketing Manager or in a similar senior marketing role.
• Demonstrable track record of developing and executing successful multi channel marketing strategies.
• Experience in team leadership with the ability to inspire and manage junior staff.

Responsibilities

• Support the development of a multi-channel marketing strategy.
• Line manage the Content Officer and Marketing Assistant.
• Oversee all marketing campaigns, including digital and traditional media.

Skills

Exceptional communication

Leadership skills

Analytical skills

Project management

Job description

Marketing Manager

Department: Marketing

Reports to

• Reports to: TBC
• Line Manages: Content Officer and Marketing Assistant

Key Relationships: Headteacher, Directors of School, Course Leaders, Head of Short Courses and Outreach, Head of Development.

Working Pattern: Full time, on site.

Start date: 1 February.

Salary: £40,000 per annum.

ArtsEd is committed to safeguarding and promoting the welfare of children and young people and expects all staff (permanent and visiting) and volunteers to share this commitment; all staff are required to undergo background checks in line with Keeping Children Safe in Education 2024 regulations and to hold an enhanced DBS.

Summary of the role

What are we looking for?

The Marketing Manager is a mid-level role within the new Enterprise and External Engagement directorate, responsible for co-authoring and executing the institution's marketing strategy. This position involves a blend of commercial planning, team leadership, and hands‑on management of both digital and traditional marketing channels to enhance the institution's brand, drive student applications, and support commercial growth.

Responsibilities

Core Responsibilities

• Planning: Support the development and implementation of a multi‑channel marketing strategy that supports the institution's 3‑5 year growth plan.
• Team Leadership: Line manage and mentor the Content Officer and Marketing Assistant, fostering a high‑performing and creative team environment.
• Campaign Execution: Oversee the execution of all marketing campaigns, including digital advertising, traditional print, OOH (Out‑of‑Home), and published materials.
• Brand & PR Management: Manage the institution's Public Relations (PR) and external communications to ensure a consistent and positive brand image.
• Digital Management: Lead and manage website redevelopment projects, ensuring the institution's digital presence is dynamic, user‑friendly, and aligned with marketing goals.
• Reporting: Provide a robust monthly reporting pack to the Executive Leadership Team for review, detailing campaign performance, key metrics, and strategic progress.
• Event Support: Be present and available to represent the institution at key events, supporting admissions and development initiatives.
• Any other duties as reasonably required.

Key Performance Indicators (KPIs)

• Measurable growth in student admissions inquiries and applications.
• Successful execution and performance of digital and traditional marketing campaigns.
• Website traffic and engagement metrics.
• Positive brand sentiment and media coverage.
• Effective management of the marketing budget and team.

Core Competencies & Experience

Experience

• Proven experience as a Marketing Manager or in a similar senior marketing role, preferably within the education or a related creative sector.
• Demonstrable track record of developing and executing successful, multi channel marketing strategies.
• Experience in team leadership, with the ability to inspire and manage junior staff.
• Proficiency in both digital marketing (SEO, SEM, social media advertising) and traditional marketing (print, PR).

Skills

• Exceptional communication, presentation, and leadership skills.
• Strong analytical skills with the ability to interpret data and report on campaign performance.
• Project management skills to oversee website and other large‑scale marketing projects.

Attributes

• A strategic and results‑driven mindset with a focus on delivering against KPIs.
• A passion for the performing arts and education.
• A collaborative leader with the ability to build strong working relationships across departments.

Background to ArtsEd

ArtsEd originated from two schools, one founded in 1919 by Grace Cone and one founded in 1922 by Olive Ripman. These two educational pioneers believed passionately in the value of combining a general academic education with specialised training in dance, drama, music and art. They were committed to preparing young people for professional careers in or related to the theatre. In 1939, Grace and Olive joined forces to create the Cone Ripman School, subsequently named the Arts Educational Schools. Dame Alicia Markova and Sir Anton Dolin drew almost exclusively on ArtsEd students to help them create their revolutionary company London Festival Ballet, which eventually became the English National Ballet. Ballerina Dame Beryl Grey became Director of the Schools in the 1960s.

ArtsEd continued to innovate, introducing both professional acting and musical theatre courses and in 1986 moved to its present home in Chiswick. In 2007, Lord Andrew Lloyd Webber became President, heralding an auspicious new era for ArtsEd. The Day School and Sixth Form remains the leading school of its kind in the UK with all students possessing outstanding creativity and dedication. Academic results and vocational success are significant, and our Value‑Added return is in the top 1% nationally. The School of Musical Theatre and School of Acting offer full‑time BA and MA courses. Our Musical Theatre course is recognised as the best in the UK, while the Acting course is praised for its innovative 50:50 split between stage and screen acting. Our outstanding record of graduate success sees nearly every one of our Musical Theatre graduates and over three‑quarters of our Acting graduates make their professional debuts within six months of graduating.

In addition to vocational training and significant success in the creative arts, each year a number of ArtsEd students move on to Russell Group universities where they study a range of more traditional academic subjects, including English.