Marketing Manager

RITZYROCKS; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A prestigious independent hospital in London is seeking a Marketing Manager to lead comprehensive marketing strategies aimed at growth and patient acquisition. The ideal candidate has a proven track record in marketing communications, particularly within the health sector, and is skilled in managing both digital and offline marketing campaigns. This full-time position offers a hybrid work model along with a range of benefits including private medical insurance and a contributory pension scheme.

Benefits

Private Medical Insurance

Contributory pension scheme

25 days holiday plus bank holidays

Life assurance

Travel season ticket loan

Family friendly benefits

Retail discounts

Career development opportunities

Qualifications

• Strong track record in marketing and communications ideally in private health.
• Proven ability in developing marketing strategies and operational plans.
• Experience in managing budgets and reporting on KPIs.

Responsibilities

• Develop and execute marketing strategies to increase market share.
• Manage digital and offline marketing campaigns.
• Utilise analytics tools to measure effectiveness of marketing activities.

Skills

Marketing strategy development

Digital marketing

Campaign management

Customer marketing

Analytics and reporting

Excellent interpersonal skills

Project management

Creative and entrepreneurial ability

Job description

Job title: Marketing Manager

Salary: Dep on exp + benefits

Location: London, NW1 4LJ, hybrid (2-3 days per week onsite)

Job type: Permanent

Hours: Full-time

The role

As one of London's most prestigious independent hospitals with charitable status, The London Clinic is seeking an accomplished and driven Marketing Manager to join our Marketing, Communications and Brand team. This pivotal role offers the opportunity to shape and deliver innovative marketing strategies across paid media, CRM, and multi-channel campaigns that drive growth, engagement and patient acquisition. Working closely with the Head of Marketing, you will lead on developing data-led marketing activity that enhances our reputation, increases visibility among self-pay, private medical insurance and international audiences, and ultimately contributes to our mission of advancing healthcare excellence with compassion and integrity.

About Us

Established in 1932, The London Clinic is one of the UK's largest private hospitals, with eight state‑of‑the‑art facilities in the heart of London's medical community around Harley Street. As a charity, we reinvest in cutting‑edge treatments, technology, and facilities to benefit our patients, staff, and the wider community.

We offer a comprehensive range of services, from complex medical and surgical procedures to specialist cancer care. The London Clinic is known for its supportive, collaborative culture where every contribution is valued, guided by our core values: We go further, We work as one, We personalise care.

Key duties

• Marketing strategy development – working closely with Head of Marketing to develop and execute comprehensive marketing strategies that align with the business objectives of The London Clinic to increase market share, patient numbers and revenue growth across self‑pay, PMI and international audiences
• Digital marketing – be responsible for paid media (SEM, paid social, digital display, lead gen etc) and work alongside the web/digital team on all SEO and organic search to increase online visibility and engagement, to drive enquiries and ultimately contribute to patient appointments and revenue
• Offline marketing – be responsible for all offline marketing, including press, radio, direct mail etc to increase visibility and engagement, to drive enquiries and ultimately contribute to patient appointments and revenue
• Campaign management – be responsible for campaigns across various channels to support specific products and services such as GP services, health assessment which align with business goals, targets and budgets
• Customer marketing – work with the business on the implementation of CRM and ultimately on developing customer marketing strategies to develop long‑term relationships which support cross‑sell and up‑sell opportunities

• Market research – stay informed about industry trends, competitor activities and consumer insights to drive informed decision‑making
• Analytics and reporting – utilise analytics tools to measure effectiveness of marketing activity, optimise performance and report on KPIs to senior stakeholders
• Budget management – responsible for development and managing the marketing budget, ensuring cost effectiveness and efficiency in all marketing activities
• Partnership and supplier management – collaborate with external partners, agencies and suppliers to achieve marketing objectives, along with supporting on design and print management

Skills And Experience

• A strong track record in marketing, communications and brand management, ideally gained within private health or related commercial organisations.
• Proven ability in the development of marketing and communications strategy; delivery of operational plans; development, launch and optimisation of paid media campaigns.
• Proven experience running high profile marketing campaigns.
• Experience of managing shoots (photography and videos) would be desirable.
• Experience of liaising with third party design/creative agencies and printers would be desirable.
• Demonstrable experience of building external relationships and partnerships, managing suppliers and third‑party parties.
• Experience in the development of budgets, establishing procedures for monitoring progress against plans and objectives and for ensuring best use of financial and other resources.
• Excellent interpersonal skills and the ability to develop positive internal and external relationships at all levels.
• Creative and entrepreneurial ability to identify and develop new marketing and communications opportunities and partnerships.
• Embraces and leads change, comfortable taking calculated risks, possessing high levels of resilience.
• Highly organised with strong project management skills.

Benefits

We offer a range of benefits including flexible working and great career opportunities. Our core benefits are:

• Private Medical Insurance
• Contributory pension scheme (total contribution up to 20%)
• 25 days holiday plus bank holidays
• Life assurance
• Travel season ticket loan
• Family friendly benefits
• A range of retail discounts
• Excellent career development; with clear career pathways and access to further education

We are committed to safeguarding and protecting all adults at risk, children and young people by implementing robust safer recruitment practices during our selection process. Pre‑employment checks are undertaken in accordance with industry standards and regulations, and successful applicants may be required to undertake an Enhanced Disclosure via the Disclosure and Barring Service (DBS). If you would like further information about our safer recruitment policy then please contact a member of our recruitment team.

• The London Clinic is proud of its diverse workforce and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. We absolutely welcome applicants from underrepresented groups; if you think you have the skills and experience for the job, please apply - we would love to hear from you regardless of your background.