Marketing Manager

Infosys; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A global technology consulting firm based in London is seeking a Marketing Manager to lead the planning, execution, and optimization of marketing campaigns. This role involves collaboration with various teams to achieve business objectives and maximize ROI. The ideal candidate should have experience in managing marketing budgets, analyzing campaign performance, and conducting market research. Strong communication skills are essential for stakeholder engagement and campaign execution.

Qualifications

• Experience in planning and executing marketing campaigns.
• Strong analytical skills to evaluate campaign performance.
• Excellent communication and interpersonal skills.

Responsibilities

• Lead marketing campaigns to meet business objectives.
• Monitor performance and provide insights on campaign success.
• Collaborate with teams and manage stakeholder relationships.

Skills

Campaign strategy development

Budget management

Market research

Performance analysis

Stakeholder communication

Digital marketing

Relationship management

Job description

Marketing Manager

Lead the planning, execution, and optimization of marketing campaigns to achieve business objectives. Work closely with product, sales, creative, and digital teams to ensure cohesive campaign execution and alignment with brand strategy.

• Develop and manage the marketing campaign budget, ensuring cost-effectiveness and maximum ROI.
• Monitor and analyze campaign performance metrics, providing insights and recommendations for future campaigns.
• Serve as the primary point of contact for stakeholders, providing regular updates on campaign progress and performance.
• Conduct market research to identify trends and opportunities that inform campaign strategies.
• Ensure all campaigns comply with industry regulations and best practices.
• Develop, plan and execute strategic and integrated programs to support pipeline targets aligned to budget allocation.
• Manage end‑to‑end activities from conception through to follow‑up, tracking and reporting, including digital marketing, demand generation, campaigns, sales prospecting programs, virtual and in‑person field events, third‑party tradeshows and conferences.
• Plan and drive audience acquisition through various channels, including marketing direct, regional sales, partners, SDRs, and external agencies.
• Liaise with the central marketing team and other business entity marketing teams to broaden reach of target ICPs and amplify marketing activations.
• Track account engagement across different stages of the customer journey, providing regular updates and insights.
• Build and maintain positive relationships and communication with security and portfolio sales in region to align dynamic business priorities.
• Coordinate and manage customer activations, working with Marketing Operations to create registration pages, implement and automate workflows, and ensure a consistent experience for customers across channels.
• Collaborate with external agencies to execute marketing activations, events, and other promotional activities.
• Maintain strong relationships with internal teams (sales, marketing, digital) and external partners to drive successful program execution.

Country

United Kingdom

Work Location

London

Interest Group

IBPM

Company

IBPM UK

Role Designation

235BOMUS Operations Manager