Marketing Manager

IT Talent Solutions Ltd; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading talent solutions company in the UK is seeking a Marketing Manager to develop and execute marketing strategies across product lines. The ideal candidate will have over 4 years of experience in eCommerce or fintech, and will be skilled in digital acquisition and retention. You will lead campaigns that drive measurable ROI and oversee brand storytelling and community partnerships. This role requires strong analytical skills and excellent communication abilities.

Qualifications

• 4+ years of experience in eCommerce, fintech, or digital-first industries.
• Comfortable working with analytics tools and turning data into action.
• Experience in digital acquisition, retention marketing, and life cycle campaigns.

Responsibilities

• Develop and execute go-to-market plans across multiple product lines.
• Plan, test, and optimize digital marketing campaigns.
• Oversee advertising, PR, and web presence.

Skills

Strategic marketing

Digital acquisition

Retention marketing

Data analysis

Collaboration

Tools

Google Analytics

Meta Ads Manager

CRM systems

Job description

Marketing Manager - Digital Growth & Product Strategy

We're looking for a results‑driven Marketing Manager to lead and execute marketing strategies across our product portfolio. This role is perfect for an experienced marketer from the eCommerce or fintech sector who thrives in a fast‑paced, data‑led environment and loves turning insights into growth.

What You’ll Do

• Drive marketing and sales strategy: Develop and execute go‑to‑market plans across multiple product lines‑covering pricing, promotions, customer acquisition, retention, and distribution channels.
• Lead performance‑based campaigns: Partner with sales and product teams to plan, test, and optimize digital marketing campaigns that drive measurable ROI.
• Shape pricing and profitability: Support the development of pricing structures and promotional strategies to maximize conversion and margin performance.
• Champion new product launches: Manage cross‑functional launch plans—ensuring alignment between marketing, sales, and product teams for seamless rollouts.
• Data & insights: Consolidate campaign analytics, website metrics, and performance reports to identify trends and growth opportunities.
• Budget ownership: Track, forecast, and reconcile marketing budgets to ensure efficient allocation and spend optimization.
• Brand storytelling & content: Oversee advertising, PR, and web presence—creating engaging content that builds trust and brand authority.
• Market intelligence: Lead research projects to uncover customer insights, competitive trends, and new growth opportunities.
• Community & partnerships: Manage sponsorships, promotional collaborations, and targeted campaigns that expand brand visibility.

Who You Are

• Strategic marketer with 4+ years of experience in eCommerce, fintech, or digital‑first industries.
• Comfortable working with analytics tools (Google Analytics, Meta Ads Manager, CRM systems, etc.) and turning data into action.
• Experienced in digital acquisition, retention marketing, and life cycle campaigns.
• Collaborative, proactive, and excited by the challenge of scaling products in competitive markets.

You must possess excellent communication skills/be eligible to work in the UK and undergo extensive credit checks for this position.