Marketing Manager

Ashdown Group; City Of London; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A leading executive education consultancy in London is seeking a skilled Marketing Manager to own the marketing strategy and execution. The role includes managing budgets, leading digital campaigns, and working closely with agencies to enhance brand positioning. Candidates should have significant marketing experience, particularly in the training or consultancy sector, and a strong understanding of digital marketing tools. The position offers a salary of up to £65,000 plus bonus, with potential for hybrid working.

Qualifications

• Significant experience in marketing, ideally in training or consultancy sector.
• Proven track record of delivering measurable ROI.
• Strong knowledge of SEO and digital marketing.

Responsibilities

• Develop and execute the marketing strategy.
• Manage budgets and ensure strong measurable returns.
• Lead relationships with third-party agencies and partners.

Skills

Digital marketing campaigns

SEO

Paid media

Email marketing

Content marketing

Project management

Stakeholder management

Tools

HubSpot

Salesforce

Zoho

Job description

Overview

A leading London-based Executive Education Consultancy and Management Training Provider offering a wide range of professional courses is seeking an operationally hands-on and experienced Marketing Manager. This is a new role for the business, and an opportunity for the role holder to shape strategy, build systems, and make a visible impact from day one.

Role and responsibilities

In this role you’ll take full ownership of developing the marketing strategy, execution, and results. This will include managing budgets, ensuring spend delivers strong and measurable returns, and managing one junior marketing staff member. You’ll lead and manage relationships with all third-party agencies, designers, copywriters, and digital partners, whilst building a data-driven marketing approach, setting clear KPIs and reporting regularly to leadership.

A key objective will be to position the company brand as a leading training provider in key markets, driving lead generation and client acquisition.

The role is paying up to £65,000 plus bonus and is to be a predominantly office based role (office location near Paddington, London), although hybrid working may be considered for the right candidate.

Essential Requirements

• Significant experience in marketing, ideally within the training, professional development, education, or consultancy sector.


• Proven track record of delivering measurable ROI and ROAS through digital and integrated marketing campaigns.


• Strong knowledge of SEO, paid media, email, and content marketing.


• Experience managing budgets, agencies, and external partners.


• Confident in brand strategy, messaging, and positioning.


• Excellent communication, project management, and stakeholder management skills.


• Comfortable working in a lean SME environment – hands-on, resourceful, and proactive.


• Experience with CRM and marketing automation tools (e.g. HubSpot, Salesforce, Zoho).


• Knowledge of international markets in training/education.