Marketing Manager

Gentrack; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading software company for utilities is seeking a Marketing Manager to join their EMEA team. This role involves executing marketing strategies to build brand awareness and generate qualified leads. The ideal candidate should have B2B software marketing experience, proficiency with CRM tools like HubSpot, and a proactive attitude. The position offers a vibrant culture and a competitive rewards package.

Benefits

Personal growth opportunities

Competitive reward package

Collaborative work environment

Qualifications

• Experience in B2B field marketing within the software industry.
• Demonstrated expertise in account-based marketing.
• Proficiency with marketing CRM software.

Responsibilities

• Utilizing marketing automation tools for campaign tracking.
• Planning and executing marketing events.
• Developing digital campaigns across platforms.

Skills

B2B marketing experience

Account-based marketing (ABM)

Digital marketing expertise

Event management

CRM proficiency

Tools

HubSpot

Canva

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

The Company

We are entering a new era, with utilities worldwide transforming to meet business and sustainability targets. For over 35 years Gentrack has been partnering with the world's leading utilities, and more than 60 energy and water companies rely on us. Gentrack, with our partners Salesforce and AWS, are leading today's transformation with g2.0, an end-to-end product-to-profit solution. Using low code / no code, and composable technology, g2.0 allows utilities to launch new propositions in days, reduce cost-to-serve and lead in total experience.

Our Values and Culture

Colleagues at Gentrack are one big team, working together to drive efficiency in two of the planet's most precious resources, energy, and water. We are passionate people who want to drive change through technology and believe in making a difference. Our values drive decisions and how we interact and communicate with customers, partners, shareholders, and each other. Our core values are:

• Respect for the planet
• Respect for our customers
• Respect for each other

Gentrackers are a group of smart thinkers and dedicated doers. We are a diverse team who love our work and the people we work with and who collaborate and inspire each other to deliver creative solutions that make our customers successful. We are a team that shares knowledge, asks questions, raises the bar, and are expert advisers. At Gentrack we care about doing honest business that is good for not just customers but families, communities, and ultimately the planet. Gentrackers continuously look for a better way and drive quality into everything they do.

This is a truly exciting time to join Gentrack with a clear growth strategy and a world class leadership team working to fulfil Gentrack's global aspirations by having the most talented people, an inspiring culture, and a technology first, people centric business.

The Opportunity

Gentrack is a global leader in providing essential software solutions to utilities with the goal
to bring utilities into a sustainable era. We're growing rapidly and looking for a dynamic Marketing Manager to join our EMEA team. This regional role is ideal for a results-oriented marketer with proven B2B software experience, ready to drive impactful campaigns that fuel Gentrack's international growth.

The Specifics

As our Marketing Manager EMEA, you'll be instrumental in executing our marketing strategy, building brand awareness, supporting sales in nurturing opportunities through the funnel, and generating qualified leads. Your day-to-day will involve a blend of strategic planning and hands-on execution.

Your tasks will include:

• Marketing operations: Utilizing marketing automation tools (like HubSpot) to
  streamline campaigns, track performance, and report on key marketing metrics.
• Event management: Planning, organizing, and executing a range of marketing
  events, from webinars to industry conferences, to maximize engagement and lead
• Account-Based Marketing (ABM) strategy execution: identifying, engaging, and nurturing high-value target accounts through coordinated, multi-channel campaigns that align with sales objectives and drive pipeline growth.
• Content creation and communications: Crafting compelling marketing collateral,
  including case studies, presentations, and email campaigns, ensuring
  clear and consistent messaging that resonates with our target audience.
• Digital marketing: Developing and optimizing engaging digital campaigns across multiple platforms to drive lead generation, enhance brand visibility, and measure ROI.

What we're looking for (you don't need to be a guru at all, we're looking forward to coaching and collaborating with you):

Experience:

• Previous experience in B2B field marketing within the software industry is required.
• Demonstrated expertise in account-based marketing (ABM), digital campaigns, social media, event marketing, and corporate communications is desired.
• Experience collaborating cross-functionally with sales and customer-facing teams to align marketing initiatives with commercial priorities is desired.
• Bonus points if you have experience with software for utilities or have worked with
  energy/water providers.

Technical skills:

• Proficiency with marketing CRM software (e.g., HubSpot) for campaign management, segmentation, and reporting is required.
• Familiarity with design tools like Canva and/or basic video editing software is a plus.

Personal attributes:

• Cross-functional collaboration: Proven ability to build strong partnerships with Sales, Customer Executive, and Marketing teams to align goals, share insights, and deliver cohesive, high-impact marketing strategies.
• Exceptional communication and writing skills, with the ability to articulate complex concepts clearly and persuasively.
• Positive, energetic, and proactive attitude, thriving in a fast-paced, high-growth environment.

What we offer in return:

• Personal growth - in leadership, commercial acumen and technical excellence
• To be part of a global, winning high growth organization - with a career path to match
• A vibrant, culture full of people passionate about transformation and making a difference -with a one team, collaborative ethos
• A competitive reward package that truly awards our top talent
• A chance to make a true impact on society and the planet

Gentrack want to work with the best people, no matter their background. So, if you are passionate about learning new things and keen to join the mission, you will fit right in.

#LI-AF1