Marketing Manager

Travel Trade Recruitment; City of Edinburgh; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A growing destination management company in Edinburgh is seeking a Marketing Manager to lead marketing initiatives and drive brand awareness. This role involves working with digital and traditional media to enhance customer engagement. Ideal candidates have 3-5 years of marketing experience in the tourism industry and a deep understanding of the UK as a destination. Competitive salary and flexible working arrangements are offered.

Benefits

Competitive salary

Flexible working arrangements

Professional development opportunities

Discretionary company bonus

Supportive team environment

Qualifications

• 3-5 years of experience in marketing, ideally in travel or tourism.
• Understanding of inbound marketing and media platforms.
• Ability to turn data into actionable insights.

Responsibilities

• Lead in developing and executing marketing strategy.
• Drive brand awareness and customer engagement.
• Collaborate with cross-functional teams.

Skills

Inbound marketing strategies

Content creation

Analytical skills

Strong communication

Project management

Passion for travel

Tools

Tourplan or similar DMC software

Job description

Job Title: Marketing Manager - Inbound DMC (Tourism)

Location: Edinburgh / Hybrid

Salary: £45,000 - £50,000 per annum

My client is a dynamic and growing inbound Destination Management Company (DMC) based in the heart of Edinburgh, providing tailor-made travel experiences to international clients. As they continue to expand, they are looking for an experienced and strategic Marketing Manager to join the team. This is an exciting opportunity to shape and lead their marketing initiatives.

The Role

As the Marketing Manager, you will take the lead in developing, executing, and optimizing the marketing strategy to drive brand awareness, customer engagement, and business growth. Your role will focus on driving inbound leads, creating compelling content across various digital and traditional channels.

What We're Looking For

• Proven experience (3-5 years) in marketing, ideally in the travel, tourism, or hospitality sector.
• A solid understanding of inbound marketing strategies and the use of media platforms (social, content, email, etc.) to drive results.
• Experience with Tourplan or similar DMC software is highly desirable.
• Strategic thinker with excellent analytical skills - you can turn data into actionable insights.
• Strong communication skills and the ability to collaborate effectively with cross-functional teams.
• A proactive, results-driven attitude with the ability to manage multiple projects simultaneously.
• A passion for travel and a deep understanding of Ireland and the UK as destinations.

What We Offer

• Competitive salary of £45,000 - £50,000 depending on experience.
• Flexible working arrangements (Edinburgh-based with hybrid options).
• A dynamic and supportive team environment.
• Opportunities for professional development and career growth.
• Discretionary company bonus
• A chance to make a real impact within a growing business.

If you're a strategic, results-focused marketer with a passion for the travel industry, we'd love to hear from you! Please click to apply or send your CV to [e-mail] or call Nichola on 0161 9236120.