Marketing Manager

Charles Jenson Recruitment; Cambridge; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A recruitment agency is seeking a Marketing Manager to lead and develop campaigns for a SaaS and B2B environment. This hybrid role requires excellent organisational skills and experience in managing multiple marketing channels, including digital content and lead generation. Candidates must possess strong communication abilities and a solid background in digital marketing strategies.

Qualifications

• Proven track record of managing and developing marketing campaigns.
• Experience in SaaS or software platforms in a B2B environment.
• Ability to produce creative content across multiple channels.

Responsibilities

• Manage campaigns across various channels including email, social media, web, paid advertising and SEO.
• Build and manage outbound lead generation campaigns.
• Monitor, report and analyse results with Google Analytics.

Skills

B2B Marketing

LMS or SaaS

Google Analytics

HubSpot

SEMrush

Social media - LinkedIn

Email campaigns

SEO & Paid media

Digital marketing

Developing digital marketing strategies

InDesign

Photoshop

Illustrator

Problem Solving

Ability to work independently

Ability to work in a team

Work to tight deadlines

Attention to detail

Good organisational skills

Enthusiasm for learning new software

Excellent communication

Positive attitude

Job description

Overview

Marketing Manager - SaaS & B2B. Hybrid - 3 days minimum in office - central Cambridge.

The Marketing Manager role will suit an experienced Growth Marketing professional with a proven track record of managing and developing marketing campaigns that contribute to lead generation, ideally SaaS or software platforms in a B2B environment.

The successful Marketing Manager will be a creative individual, driven and passionate about developing engaging marketing propositions that work across multiple channels.

The Marketing Manager will be experienced in implementing highly targeted and segmented communications for multiple touch points across the customer journey and lifecycle.

Responsibilities

• Manage campaigns across various channels including email, social media, web, paid advertising and SEO.
• Build and manage outbound lead generation campaigns.
• Produce creative content.
• Upload regular digital content, blog posts, social media posts and podcasts.
• Build email campaigns.
• Monitor, report and analyse results with Google Analytics.
• Market research.
• Keep up to date to latest digital marketing trends and improve digital marketing strategies.

Skills required

• B2B Marketing
• LMS or SaaS
• Google Analytics, HubSpot, SEMrush
• Social media - LinkedIn.
• Email campaigns.
• SEO & Paid media
• Digital marketing
• Developing digital marketing strategies
• Proficient in using InDesign, Photoshop, Illustrator
• Problem Solving
• Ability to work independently.
• Ability to work in a team.
• Work to tight deadlines.
• Attention to detail.
• Good organisational skills
• Enthusiasm for learning new software.
• Excellent communication
• Positive attitude

The suitable Marketing Manager will have excellent organisation skills, work under pressure and to deadlines, customer care skills and sound knowledge of market tools and technologies.

For more information, please contact Charles Jenson Recruitment