Marketing Manager

Aviva; Bristol; Hybrid; GBP 45,000; Full time

Job summary

A leading insurance and financial services company is seeking a Marketing Manager to drive impactful campaigns in the Retirement sector. The ideal candidate will manage multi-channel marketing strategies and foster strong stakeholder relationships. This role offers a base salary of circa £45,000 along with comprehensive benefits including a bonus opportunity, generous pension contributions, and various employee-focused perks.

Benefits

Bonus opportunity - 10% of annual salary

Generous pension scheme

29 days holiday plus bank holidays

Private Medical Benefit

Up to 40% discount on Aviva products

Free Aviva shares

Supportive policies including parental leave

Flexible benefits including sustainability options

Paid volunteering days

Wellbeing support and tools

Responsibilities

• Lead marketing initiatives for Adviser audiences across the Retirement market.
• Support the launch of new propositions and amplify presence.
• Shape and deliver strategic campaigns across various channels.

Skills

Proven ability to lead and deliver multi-channel marketing campaigns

Strong stakeholder management and influencing skills

Excellent communication and a collaborative approach

Strategic mindset with commercial awareness

Solid experience in B2B marketing environments

Experience working across CRM, digital, and content-led marketing

Job description

Overview

Marketing Manager – Salary circa £45,000

Location: York/Bristol/Norwich

Are you someone who thrives on delivering impactful marketing campaigns and building strong stakeholder relationships? This role could suit an experienced marketing professional ready to take the next step, or someone with a strong track record in multi-channel campaign delivery and strategic thinking. If you're excited by the opportunity to shape marketing strategy and drive growth in a dynamic environment, we’d love to hear from you.

Responsibilities

A bit about the job:

This role sits within Aviva’s Retirement Go-to-Market (GTM) team, supporting a period of exciting growth across key product lines. You’ll lead marketing initiatives for our Adviser audiences across the Retirement market, helping to amplify Aviva’s presence and support the launch of new propositions. You’ll be responsible for shaping and delivering strategic campaigns across CRM, digital, content, and data-led channels, working closely with the Retirement Distribution team to ensure alignment and measurable impact.

Skills and experience

• Proven ability to lead and deliver multi-channel marketing campaigns
• Strong stakeholder management and influencing skills, complemented by excellent communication and a collaborative approach
• Strategic mindset with commercial awareness
• Solid experience in B2B marketing environments
• Experience working across CRM, digital, and content-led marketing

What you’ll get for this role

Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.

• Salary circa £45,000 (depending on location, skills, experience, and qualifications).
• Bonus opportunity - 10% of annual salary, actual amount depends on your performance and Aviva’s.
• Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
• 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days.
• Aviva-funded Private Medical Benefit to help you get expert support when you need it.
• Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts.
• Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme.
• Brilliantly supportive policies including parental and carer’s leave.
• Flexible benefits to suit you, including sustainability options such as cycle to work.
• Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others.
• We take your wellbeing seriously with lots of support and tools.

Equality and applying

Aviva is for everyone:

We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look.

We’d love it if you could submit your application online. If you require an alternative method of applying, please send an email to [e-mail].