Marketing Manager

Cameron House, Loch Lomond, Scotland; Alexandria; On-site; GBP 40,000 - 60,000; Full time

Job summary

A luxury resort in Scotland is seeking a Marketing Manager to develop and execute innovative marketing strategies. You will lead a team, collaborate with stakeholders, and leverage CRM tools to enhance guest experiences and revenue. Ideal candidates will possess strong communication and project management skills, along with a background in hospitality marketing. The role offers competitive benefits and a dynamic work environment.

Benefits

Free meals when on duty

Pension scheme

Refer-a-friend scheme

Birthday lunches

Employee discounts

Fully funded training and development

Qualifications

• Proven experience in marketing management, ideally within hospitality or a customer-centric industry.
• Exceptional communication, project management, and leadership skills.
• Experience in managing marketing budgets and analysing performance metrics.
• Ability to manage multiple projects and work under pressure.

Responsibilities

• Develop and implement customer-focused marketing strategies.
• Support and mentor a team of 3 marketing specialists.
• Collaborate with key stakeholders to maximize revenue.
• Leverage CRM tools to analyze and target audiences.

Skills

Marketing management

CRM platforms

Digital marketing strategy

Data analytics

Project management

Leadership

Exceptional communication

Creative thinking

Education

Marketing qualification or degree

Tools

CRM software

Adobe Pro

Photoshop

InDesign

Microsoft platforms

Job description

Overview

Though a short drive from Glasgow, Cameron House feels a million miles away from everyday life. Set in 400 acres of beautiful Scottish countryside, it’s considered one of the country’s finest 5-star luxury resorts. It features a world-class spa with rooftop infinity pool, an 18-hole championship golf course, five-star lodge and hotel accommodation, impressive restaurants, a marina, and a choice of exhilarating and relaxing outdoor activities. For meetings and conferences, Cameron House provides a truly flexible choice of spaces in a truly memorable setting, while our extensive corporate offering also includes a range of team-building and social activities. In Loch Lomond’s wonderful setting, Cameron House is also the perfect place to tie the knot. We can tailor weddings to very specific requirements for intimate celebrations, larger events for up to 400 guests, or anything in between.

Main purpose of job

Responsible for creating, executing, delivering, and optimising comprehensive and effective marketing strategies for Cameron House, Cameron Lodges and the sub brands across core revenue streams, channels and segments aligned to the tactical objectives, goals, and overall vision for the resort.

Key responsibilities

• Developing and implementing effective, creative and ‘customer focussed’ marketing strategies, on property programming concepts, guest journeys and tactical campaigns that align with the overall business objectives and demonstrate goals, targets and KPI’s across traditional and digital channels
• Support in the mentorship and development of a team of 3 marketing specialists, reporting into the Marketing Director
• Working closely with key stakeholders to develop plans to maximise revenue and grow direct market share
• Collaborate, process and manage workflow between property operations, designers, copywriter and deadlines to maintain a high standard of visual and written content that aligns with brand guidelines
• Collate and manage rolling experience deck for all property experiences
• Accountable for supporting creative concept creation, collateral and visual content for rooms, food and beverage, meetings and events, spa, golf and gift voucher revenue streams
• Leverage CRM tools to analyse, segment, and target audiences, driving personalisation, retention, and conversion through email, social, paid media, and on-property activations
• Utilise digital analytics to measure campaign performance, optimise spend, and inform data-driven decisions that improve marketing effectiveness and ROI
• Track and monitor marketing budget expenses, ensuring that the department performs and delivers within given budgets
• Develop and maintain strong pro-active relationships and working in collaboration with internal and external stakeholders including digital, PR and website agencies
• Research and Monitor marketing trends, regional and international competitive set, new and improved tools and applications specific to the hotel industry and target markets
• Attending regular and key operational and stakeholder meetings where required to ensure there is alignment in overall approach, objectives and goals

Personal characteristics and competencies

The following range of characteristics and competencies are required.

Essential

• Proven experience in marketing management, ideally within hospitality or a customer-centric industry.
• Strong background in CRM platforms, digital marketing strategy, and data analytics.
• Exceptional communication, project management, and leadership skills.
• Proven experience in a senior marketing role and a strategic thinker with a strong background in digital marketing and brand management with a marketing-based qualification or degree
• Excellent communication and strong copywriting skills.
• Ability to manage multiple projects and work under pressure.
• Experience in managing marketing budgets and analysing performance metrics.
• Creative thinking and problem-solving abilities.
• Understanding in marketing software such as Adobe Pro, Photoshop, InDesign Microsoft platforms
• Strong understanding of digital marketing techniques and tools
• Creative and innovative thinker with a genuine desire to deliver excellent customer experience through innovative and unique travel marketing campaigns (digital & traditional)
• Ability to work collaboratively with cross-functional teams and external partners
• Flexibility to adapt to changing market trends and business needs
• Numerate and analytical with the ability to produce reports and derive valuable insights and analysis
• Experience using a CRM for reporting, research and insight purposes
• Proficient in learning to use different programmes, software and platforms quickly and efficiently

Desirable

• Hospitality industry experience

What’s in it for you?

Here’s what to expect when you work as part of our team:

• Free meals when on duty, in our team cafes
• Pension scheme
• Refer-a-friend scheme
• Birthday lunches and long service awards involving recognition with high street shopping vouchers and overnight stays
• Enhanced holidays, rising with long service
• Free Leisure Club Membership, with friends and family discounts
• Employee care service, offering lifestyle and wellbeing support and counselling via a confidential helpline
• On-site discounts on Cameron House and Cameron Lodges accommodation, 30% off food and beverages, golf membership, spa treatments, Celtic Warrior cruises, outdoor activities and retail products
• Supplier and local business discounts
• Free parking
• Fully funded, work-based training and development, including apprenticeships, structured work experience, scholarships, graduate programmes, specialist craft training, and formal qualifications up to HND and Degree level