Marketing Liaison- LTC

American Medical Association; Norwich; On-site; GBP 48,000 - 57,000; Full time

Job summary

A healthcare organization in Norwich is seeking a Marketing Liaison to enhance community engagement and develop relationships with nursing homes and hospitals. The ideal candidate should have substantial marketing experience, particularly in long-term care settings, excellent communication skills, and knowledge of clinical practices. This role offers a competitive salary, with the potential to earn up to $75K depending on experience.

Responsibilities

• Generate referrals by building relationships with nursing homes and hospitals.
• Conduct sales calls and business development activities.
• Plan and execute campaigns, events, and presentations.
• Educate the community on services offered by the agency.
• Maintain professional and ethical representation of the agency.
• Assist with questions and concerns from referral sources.
• Provide a monthly action plan to leadership.
• Identify opportunities for organizational improvement.
• Stay updated on home care rules and regulations.
• Maintain knowledge of industry trends.

Skills

Marketing experience

Connections with local hospitals

Clinical knowledge

Experience marketing in long-term care/nursing homes

Excellent oral and written communication skills

Job description

Marketing Liaison - Nursing Home

Located in Norwich, NY

Salary: Up to $75K; based on previous experience

Qualifications

• Must have marketing experience
• Must have connections with local hospitals
• Must have clinical knowledge
• Must have experience marketing in long-term care/nursing homes
• Excellent oral and written communication skills

Responsibilities

• Generate referrals by building and maintaining relationships with nursing homes, hospitals, independent and assisted living facilities, physicians, and other community resources.
• Conduct sales calls and other business development activities.
• Plan and execute campaigns, events, and presentations.
• Act as a liaison between our home care agency and the community and educate the community on services our agency offers.
• Represent the agency at all times in a professional, ethical and loyal manner.
• Assist referral sources and internal parties with any questions or concerns.
• Provide a plan of action to leadership on a monthly basis.
• Assist with identifying opportunities for organizational improvement.
• Maintain knowledge of home care rules and regulations.
• Maintain current knowledge of new trends in the homecare industry.