Marketing Lead, UK

Waymo LLC; Greater London; Hybrid; GBP 158,000 - 166,000; Full time

Job summary

Waymo LLC in London is seeking a seasoned Marketing leader to drive brand and product marketing across the UK. You will shape strategy, oversee local campaigns with agencies, and ensure resonance with UK audiences while aligning with global brand values.

The role requires 15+ years in consumer marketing, strong executive communication, and experience managing campaigns and KPIs. Travel to SF is expected; hybrid work model and comprehensive benefits are offered.

Qualifications

• 15+ years in brand and/or product marketing in a B2C tech or app company.
• Proven ability to drive customer adoption of new or complex consumer products.
• Deep understanding of the UK consumer landscape and culture.
• Strong executive-level communication and influencing skills.
• Experience managing agencies, KPIs, and campaigns with measurable results.
• Willingness to travel quarterly to SF Bay Area.

Responsibilities

• Lead UK marketing strategy across brand, product positioning, and audience targeting.
• Partner with UK agencies to build integrated campaigns with budget and performance oversight.
• Ensure locally resonant tone across UK marketing touchpoints.
• Collaborate with PR, Product, Operations, Policy, and Regulatory teams on messaging and scaling.
• Recruit, hire, and oversee a high-performing UK-based team over time.

Skills

Brand marketing

Product marketing

Executive communication

Agency management

Campaign leadership

Travel willingness

Job description

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.
On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

In this hybrid role, you will report to the Head of Marketing.

You Will

• Lead Waymo's marketing strategy for the UK across brand, product positioning, and audience targeting, overseeing local marketing execution in partnership with our Global Brand, Growth, Creative, and Media teams
• With our UK marketing agenices, build resonate integrated campaigns, guiding creative, media approach, budget, and performance management
• Bring deep understanding of cultural context, competitive dynamics, and local insights to ensure tone and manner is locally resonant across UK marketing touchpoints
• Collaborate closely with Waymo PR, Product, Operations, Policy, and Regulatory teams to ensure alignment on how the product is messaged, managed, and scaled effectively for long-term success
• Over time, recruit, hire, and oversee a high-performing UK-based team
• Ensure UK learnings and best practices are well understood by US-based global leads to inform global brand decisions

You Have

• 15+ years in brand and/or product marketing within a B2C tech or app-based company
• Proven experience driving customer adoption of new or complex consumer products
• Deep expertise with the UK consumer landscape, especially a strong understanding of local consumer needs, culture, and creative
• Strong track record communicating and influencing at the executive-level
• Experience managing agencies, setting KPIs, and leading marketing campaigns with accountability for measurable results
• Willingness to travel at least quarterly to the San Francisco Bay Area for training and collaboration with global team

We Prefer

• Experience at a ride-hailing, automotive, mobility, or marketplace company
• Experience launching or scaling products in international markets, ensuring brands reinforce global brand values while resonating with local audiences
• Ability to balance long-term strategy with hands-on execution in a dynamic, early-stage or evolving market environment
• A portfolio of impactful, consumer-facing marketing campaigns targeted towards UK audiences
• Collaborative leadership skills and the ability to influence ad agencies and cross-functional teams
• Impactful communication, negotiation, and people management skills

Travel Requirements

• Willingness to travel globally as required. (~ 20%)

The expected base salary range for this full-time position is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
Salary Range
£158,000—£166,000 GBP