Marketing Lead - Office Print - UK & Ireland

HP; England; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading technology company in the UK is seeking a Commercial Marketing Lead to join their marketing team. This role entails shaping and executing marketing strategies to drive business growth, managing campaigns, and optimizing the customer experience. The ideal candidate has proven experience in B2B marketing with a strong performance marketing background and excellent cross-functional collaboration skills.

Qualifications

• Proven experience in marketing with a focus on B2B.
• Extensive experience managing paid media campaigns.
• Experience in performance marketing and conducting experiments.

Responsibilities

• Create and implement the marketing plan aligned with business priorities.
• Work closely with various teams to ensure unified marketing execution.
• Manage the marketing budget strategically to achieve goals.

Skills

B2B marketing

Campaign management

Performance Marketing

Cross-functional teamwork

Creativity in asset development

Education

4-7 years of marketing experience or an advanced degree with 3-5 years

Job description

Are you passionate about driving B2B marketing initiatives that lead to real business growth? An incredible opportunity awaits for a Commercial Marketing Lead to be a part of the UK & Ireland Marketing team, a team of marketing and brand experts. This role is at the forefront of building and executing a commercial marketing strategy that aligns with business priorities, focusing on delivering impactful results and driving incremental revenue. If you have experience in B2B marketing, thrive in a fast-paced environment, and bring a growth mindset, this role is for you!

What You’ll Do

As the Commercial Marketing Lead, you’ll play a pivotal role in shaping and executing the marketing strategy, ensuring every initiative aligns with our business goals.

Key Deliverables

Strategy: Create and implement the marketing plan, aligning closely with local business priorities and collaborating with category teams to set quarterly targets.

Collaborate Across Teams: Work closely with category, sales, channel marketing, omnichannel, and store teams to align 4P plans, ensuring unified marketing execution across all platforms and touchpoints.

Lead Media Campaigns: Brief local media campaigns and programs to our Center of Excellence (COE) teams. Set relevant KPIs, provide strategic feedback on campaign briefs, approve media plans, and consistently review performance reports to drive campaign success.

Optimize Customer Experience: Enhance the local customer journey across multiple platforms, including hp.com and partner sites, ensuring a seamless and engaging experience at every touchpoint.

Creative Asset Development: Partner with the creative and brand specialist to develop and adapt marketing assets for maximum campaign impact. Ensure our brand and message are consistent and compelling across all channels.

Performance Marketing and Experimentation: Collaborate with our COE and data science teams to design experiments, run A/B tests, and implement data-driven strategies that optimize marketing spend for maximum effectiveness and efficiency.

Budget Responsibility: Manage marketing budget in alignment with the Head of Marketing, ensuring strategic utilization of quarterly and annual budgets to achieve business goals.

Non-Paid Media Initiatives: Drive content and SEO initiatives to boost brand consideration and conversion rates, collaborating with the Digital Operations team to achieve measurable success.

Qualifications

• Proven experience in marketing. Typically between 4-7 years of work experience in marketing and campaign management, or an advanced degree with 3-5 years of work experience.
• Extensive experience managing Paid Media Campaigns: Knowledge of different paid media vehicles and how to drive campaigns effectively.
• B2B marketing and ABM Experience: Proven experience in B2B marketing and Account-Based Marketing (ABM).
• Performance Marketing & Experimentation: Experience in performance marketing, conducting experiments, and analysing performance metrics to optimize initiatives.
• Influence: Ability to cut through silos and influence cross-functional teams. Ability to orchestrate and project manage large marketing programs.
• Proactive Self-Starter: Ready to take ownership, solve problems independently, and deliver tangible results.
• Bring your energy, enthusiasm, and growth mindset to lead the way in transforming the market with HP. Are you ready to make a difference?