Marketing Lead (Demand Generation & Growth)

Binalyze; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

A tech company in cybersecurity seeks an experienced Marketing Lead (Demand Generation & Growth) to supercharge pipeline growth and brand visibility. The role includes designing multi-channel campaigns and partnering with various teams to convert leads effectively. The ideal candidate has strong B2B demand generation experience, particularly in cybersecurity, and is passionate about using automation and AI to enhance marketing efforts.

Benefits

28 days annual leave plus wellbeing days

Private medical insurance

Home office setup and allowances

Qualifications

• Experience in B2B SaaS demand generation.
• Proven ability to convert marketing spend into pipeline and revenue.
• Hands-on experience with paid media, ABM, SEO, and email nurturing.

Responsibilities

• Design and run integrated multi-channel campaigns.
• Partner with Sales, Product Marketing, and Design.
• Lead website growth, optimizing for conversion.

Skills

B2B SaaS demand generation experience

Proven track record converting marketing spend into pipeline and revenue

Hands-on with paid media, ABM, SEO/CRO, and email nurturing

Experience marketing to cybersecurity buyers

Fluent in AI and automation tools

Job description

Overview

🚀 We're Hiring: Marketing Lead (Demand Generation & Growth)

🌍 Location: Remote-first — UK, Estonia, or East Coast US
👥 Team: Marketing

At Binalyze, we make digital forensics simple, accessible, and actionable - empowering defenders with automation and visibility.

At Binalyze, we’re on a mission to reshape Cyber Security Investigation and Response through automation. Our platform, Binalyze AIR, gives SOC and incident response teams forensic-level visibility at speed and scale - helping defenders investigate faster, stay resilient, and act decisively. We’re scaling fast post-Series A and are looking for a hands-on Marketing Lead to supercharge demand generation, pipeline growth, and global brand visibility. If you’re excited by the challenge of owning campaigns end-to-end, experimenting with product-led growth, and driving measurable impact with cybersecurity buyers, this role is for you.

What You’ll Do

• Design and run integrated multi-channel campaigns (paid media, ABM, webinars, content, events).
• Partner with Sales, Product Marketing, and Design to deliver assets that convert.
• Own the funnel from MQL → SQL → Opportunity, optimizing conversion at every stage.
• Lead website growth (SEO, CRO, PLG sign-ups) and make it a demand engine.
• Manage global events and partner programs that put Binalyze on the map.
• Amplify launches, customer stories, and thought leadership through social, PR, and analysts.
• Champion AI-first marketing — using automation and AI agents to boost speed, scale, and creativity.

What You Bring

• B2B SaaS demand generation experience
• Proven track record converting marketing spend into pipeline and revenue.
• Hands-on with paid media, ABM, SEO/CRO, and email nurturing.
• Experience marketing to cybersecurity buyers (CISO, SOC leaders, MSSPs).
• Bonus: global campaign experience and PLG motion exposure.
• Fluent in AI and automation tools (Zapier, n8n, LLMs) — or eager to get there fast.

Why Join Us

• High-impact role - own the demand engine at a pivotal stage of growth.
• A mission that matters - help defenders fight cybercrime with cutting-edge tech.
• A culture built for growth - trust, speed, and shared success.
• 28 days annual leave + wellbeing days + your birthday off.
• Private medical insurance (family cover included).
• Home office setup + monthly wellbeing and entertainment allowances.