Marketing Lead

rollo; Portsmouth; On-site; GBP 125,000 - 150,000; Full time

Job summary

A full-service marketing agency seeks a Marketing Lead to plan and deliver effective marketing campaigns. This role requires strong strategic advisory skills, effective communication, and leadership abilities while managing client relationships and performance metrics. Benefits include team events, skill development, and generous holiday allowance.

Benefits

Team events and quarterly incentives

Skills & Development Opportunities

31 Days Holiday

Discounts at Gunwharf Quays

Vouchers for new family members

Additional week of holiday if married

Qualifications

• Experience in marketing strategy development and implementation.
• Proficiency in market research and data analysis.
• Strong communication and customer service skills.

Responsibilities

• Oversee the planning and delivery of marketing campaigns.
• Act as a strategic advisor and hands-on manager.
• Build relationships and maintain client satisfaction.
• Own the performance metrics for marketing campaigns.
• Track engagement and report results with recommendations.

Skills

Strong Communication

Market Research

Marketing Strategy Development

Sales Expertise

Leadership Skills

Problem-Solving Abilities

Collaborative Mindset

Job description

Company Description

Rollo is a full-service marketing agency helping brands stand out through strategy, content, and creative execution. We work with clients across industries to build campaigns that drive real business results from social media and websites to video production and SEO. Our team combines strategic thinking with hands‑on delivery, creating marketing that looks good and works hard.

Role Description

To oversee the planning, delivery, and performance of marketing campaigns and retainers across clients. The Marketing Lead acts as both a strategic advisor to clients and a hands‑on manager for the internal creative team, ensuring projects are delivered on time, on brand, and on target.

Strategy & Direction

• Develop and implement marketing strategies aligned with client objectives.
• Lead discovery and strategy sessions with clients to define goals, audiences, and messaging.
• Translate business goals into actionable marketing plans across social, digital, and web.
• Maintain a clear understanding of trends, platforms, and best practices to guide creative direction.
• Support the growth of rollo channels through innovative ideas.

Team Leadership & Delivery

• Alongside the Founding Team, support the management and mentoring of a small marketing team (e.g., account managers, designers, videographers, copywriters).
• Oversee workload allocation, prioritisation, and resource planning.
• Review content, creative, and campaigns before client delivery to ensure quality and alignment.
• Support team members' professional development through feedback and guidance.
• client Management
• Act as the main point of contact for key retained clients.
• Present monthly reports, campaign results, and next‑step recommendations.
• Build strong relationships and maintain high client satisfaction.
• Identify upsell and cross‑sell opportunities across the business (web, video, SEO, etc.).

Performance & Reporting

• Own the performance metrics for all marketing retainers and campaigns.
• Track engagement, reach, leads, and ROI using dashboards and analytics tools.
• Report results internally and externally with insight‑led recommendations.

Process & Efficiency

• Ensure consistent use of marketing templates, processes, and systems.
• Explore and encourage innovative ways to improve processes across all areas of the business.
• Support the Directors in scaling delivery processes.

Qualifications/Skills

• Strong Communication and Customer Service skills.
• Proficiency in Market Research and the ability to analyse data effectively.
• Experience in Marketing Strategy development and implementation.
• Sales expertise to support revenue-driven initiatives.
• Leadership skills, problem-solving abilities, and a collaborative mindset.

Salary DOE + Commission

Benefits

• Team events and quarterly incentives.
• Skills & Development Opportunities.
• 31 Days Holiday - increased with years of service.
• Discounts in Gunwharf Quays bars, outlets and restaurants.
• Vouchers for new family members.
• An additional week of holiday if you get married.