Marketing Lead

NatWest Group; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading financial institution is seeking a Marketing Lead in Manchester to develop and drive customer marketing strategies. The ideal candidate will have strong marketing experience, excellent stakeholder management skills, and the ability to lead a diverse team. This role offers an exciting opportunity to influence marketing initiatives within a fast-paced environment.

Qualifications

• Proven ability to build relationships with senior leaders.
• Experience managing a team of diverse marketers.
• Strong commercial acumen.

Responsibilities

• Drive the development of customer marketing strategies.
• Represent Marketing in key stakeholder discussions.
• Motivate the team to deliver against marketing briefs.

Skills

Marketing and communications experience

Stakeholder management

Networking and influencing skills

Team management

Job description

Join us as a Marketing Lead

• For a strategic creative thinker and experienced leader this is a valuable opportunity to further develop your leadership skills
• You’ll drive the development of customer marketing and communications strategies and lead a team to deliver activity to support our Marketing strategy
• Joining a collaborative and influential team in a fast moving environment, you can expect lots of variety and great visibility for you and your work

What you'll do

This role will see you representing our Marketing function in key stakeholder discussions as a trusted adviser. You'll be developing relationships with key stakeholders and teams across the Commercial & Institutional business and wider bank, as well as developing marketing strategies that support the priorities of the business, internally and externally.

As well as this, you’ll be:

• Understanding the priorities, aspirations and commitments of your segment in order to turn them into strategies and measurable goals
• Working with cross-functional teams on the creation of a strategic narrative and plans that support the overall bank and franchise strategy
• Motivating a team to deliver against the communications and marketing brief, at all stages of the campaign
• Working with our strategic partners to make sure our activity reflects leading thinking and best practices

The skills you'll need

We're looking for someone with strong marketing and communications experience as well as commercial acumen. Along with great networking and influencing skills, you'll need a proven ability to build relationships with senior leaders and work collaboratively on complex marketing initiatives that add value and support business priorities.

You’ll also need:

• Strong stakeholder management and influencing experience
• A high level of drive and a personal commitment to success
• Experience of contributing to business discussions that drive decisions
• Knowledge and application of marketing strategies, models and practices
• Experience of managing a team of diverse marketers
• Budget management experience