Marketing Lead

Flock; Greater London; Hybrid; GBP 100,000 - 130,000; Full time

Benefits offered by this job

25 days holiday + BH

Share Incentive Plan

Workplace Pension

Private Medical Insurance (incl.Dental

Learning & development allowances

Parental leave

Professional qualification stipend

L&D leave

Job summary

Flock, a UK insurtech, is hiring a Marketing Lead to own the strategy, brand and budget in a fast-growing, AI-powered environment. You’ll manage a Marketing Manager, briefing agencies and shaping the events and broker campaigns that drive growth with insurers and brokers.

In a hybrid London role, you’ll launch end-to-end campaigns, build AI-powered tools, and present results to founders and leadership. We welcome applicants from diverse backgrounds who can own big projects.

Qualifications

• 5+ years of B2B marketing experience, ideally leading a function or major programme end to end.
• Experience with product launches and campaigns delivering measurable results.
• Strong brand instinct shown in writing and art direction.
• Experience owning a budget and reporting ROI to senior stakeholders.
• AI-native approach: tools, workflows or campaigns built with AI.

Responsibilities

• Set the marketing strategy and OKRs, manage budget, and report pipeline growth.
• Lead and develop the Marketing Manager, brief agencies and suppliers.
• Own the Flock brand across all touchpoints.

Skills

B2B marketing

Campaign launches

Brand craft

Budget ownership

AI-powered marketing

Job description

About Flock

Road accidents kill and injure people, damage vehicles, and cost businesses fortunes. But traditional insurance does nothing to prevent them - it just pays out claims when they happen. At Flock, we’re changing that. Using telematics, AI, and real-time data, we proactively help our fleet customers prevent crashes. We obsessively focus on keeping drivers safe, and we put our money where our mouth is - paying out millions of pounds per year to fleets that get safer over time.

We were acquired by Admiral in May 2026. Now we combine the backing of the UK’s leading motor insurer with startup energy and speed. We’re growing fast with bigger plans than ever, and we’re hugely optimistic that our approach will save many more lives in the decade ahead.

We’re on a mission to make the world quantifiably safer. Join us!

About the role

Flock is on a hypergrowth trajectory, coming off a record-breaking Q3 and on track for Q4, and we're looking for someone to take the reins of marketing and drive the next stage of that growth. You'll do it at the frontier of AI in fleet insurance, in a heavily AI-powered business where AI is driving impact in every team.

You'll own Flock's marketing strategy, brand and budget, reporting to our co-founder and Chief Commercial Officer. We've dramatically increased the marketing budget because we're planning to go big, and you'll have a Marketing Manager reporting to you who owns events and content delivery. You'll set the direction, but this is still a hands-on role for someone who gets things done, with a run-until-tackled mindset and the drive to show how far a small, AI-native team can go.

Brand and launches. Flock has been through its acquisition by Admiral, and the Flock and Admiral Business propositions will become increasingly connected from here. You'll be central to taking that joined-up offer to market, owning how Flock by Admiral looks and sounds everywhere and leading every launch end to end. It's the best of both worlds, a fun, high-energy brand combined with the strongest name in UK insurance.

Growth. Every fleet we insure comes to us through an insurance broker, so brokers sit at the centre of how we grow. You'll build the campaigns, events strategy and broker programmes that grow both, alongside distribution, underwriting and product, and show what each pound returns.

AI. Our marketing is already heavily AI-powered, across design, web, email and video. You'll take it much further, building tools, agents and workflows so a team of two produces the output of ten, and you'll be the person Flock and Admiral turn to when they want to see what's possible next. Brokers and fleets still buy from people, so your craft and judgement stay at the centre of it.

What you’ll be doing

• Set the strategy. Turn company OKRs into a marketing plan, own the budget and report the return in pipeline and broker growth.

• Lead the team. Manage and develop the Marketing Manager, and brief our agencies and suppliers.

• Lead the brand. Act as the owner and protector of the Flock brand on every single touchpoint.

• Launch and grow. Take products and propositions to market end to end, and run the broker campaigns, lifecycle emails and sales collateral that help our BDMs win business.

• Shape the events strategy. Choose events where Flock should have presence and come up with bold and creative ideas, with the Marketing Manager running delivery.

• Build with AI. Create tools and workflows, and share them so the whole business moves faster.

What you’ll need

• 5+ years B2B marketing experience, including leading a function or major programme end to end, ideally in insurance, insurtech or fintech.

• Product launches and campaigns with commercial results you can point to.

• Strong brand instinct and craft, shown in your writing, your art direction and your eye for work that isn't good enough yet.

• Experience owning a budget and showing senior stakeholders what it returned.

• Experience managing people or agencies and raising the standard of their work.

• An AI-native way of working, with tools, workflows or campaigns you've built with AI to show for it.

• Ambition and ownership. You want to build something big, you move without waiting for a brief, and you can present to founders, Admiral leadership and a room of brokers with equal confidence.

Nice to have: insurance, fleet, telematics or broker distribution experience

Benefits

• 25 days of holiday (+ Bank Holidays)

• Share Incentive Plan

• Workplace Pension

• Private Medical Insurance (including Dental Optical & Mental Health support options)

• Various Salary Sacrifice Schemes - Holiday Purchase, Tech, Gym, Cycle to Work, Electric Vehicle, Private Medical Insurance for families

• Enhanced Parental Leave and Pay

• £1000 toward relevant professional qualifications

• £500 per annum towards learning and development

• 3 days paid leave for L&D purposes

We work hybrid, typically three days a week in our Central London office (fewer office days can be accommodated for longer commute times), a few minutes from Moorgate and Liverpool Street. Visits to client sites, conferences and broker offices count towards office days.

Making the world quantifiably safer takes more than good data. It takes a team where different perspectives are heard, and that’s a priority here. We insure fleets and drivers from every background, and we know a team built the same way makes sharper decisions and a better product for our customers. So we hire on merit, full stop, and we actively encourage applications from everyone. If you don’t tick every box, apply anyway. Just come as your genuine self: the qualities and experiences only you bring are exactly what we want.