Marketing Lead

Michael Page (UK); City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A high-end whisky investment firm in central London is seeking a Marketing Lead. This role involves developing growth marketing strategies, managing brand development, and executing integrated marketing campaigns. The ideal candidate will have over 5 years of experience in similar roles, particularly within the beverage or luxury sector. Competitive compensation is offered.

Benefits

Competitive salary

Qualifications

• 5+ years of experience in a similar marketing role, ideally in whisky or luxury investments.
• Proven track record of revenue-driving marketing campaigns.
• Strong understanding of consumer behaviour in the alcohol sector.

Responsibilities

• Develop and execute annual marketing plan.
• Plan and oversee integrated marketing campaigns.
• Set KPIs and track marketing performance.

Skills

Digital marketing expertise

Revenue-driving campaigns

Strong storytelling

Budget management

Understanding consumer behaviour

Tools

Google Analytics

HubSpot

Job description

Overview

Working for a high end, growing whisky investment firm who are looking to hire a Marketing Lead into their business in central London.

This role will be focusing on driving their growth marketing and acquisition strategy and will work closely with the company founders.

Client details: The client are a whisky investment firm working with high net worth individuals on their investment portfolio strategy. This is an exciting role to work in an industry that blends high end.

Responsibilities

• Strategy & Planning
  • Develop and execute the annual marketing plan in alignment with business objectives, revenue targets, and brand positioning.
  • Define and segment target audiences, building tailored marketing strategies for each group (e.g., collectors, connoisseurs, younger drinkers, global markets).
  • Monitor market trends, competitor activity, and customer insights to adjust strategy and spot opportunities.
• Brand Management
  • Protect and evolve the brand identity across all channels, ensuring consistency of tone, visuals, and storytelling.
  • Champion the brand's heritage and authenticity while innovating for modern relevance.
• Campaign Development & Execution
  • Plan, create, and oversee integrated marketing campaigns across digital, social, email, print, events, and partnerships.
  • Drive new product launches and seasonal promotions to boost customer engagement and sales.
• Digital & Performance Marketing
  • Manage website content, SEO/SEM strategy, and analytics with a strong focus on user journey.
  • Lead paid advertising campaigns (Meta etc), ensuring strong ROI.
  • Oversee email marketing, CRM journeys, and loyalty-building strategies.
• Partnerships & PR
  • Identify and manage brand collaborations.
  • Liaise with PR agencies and industry influencers to maximise earned media and visibility.
• Analytics & Reporting
  • Set KPIs and track marketing performance regularly, presenting insights to senior leadership.
  • Use tools like Google Analytics, Meta Business Suite, HubSpot (or equivalent) to measure customer acquisition, engagement, and ROI.
• Team & Stakeholder Management
  • Collaborate closely with Sales, Finance, and Operations teams to align marketing activities with company goals.

Profile

• 5+ years of experience in a similar marketing role, ideally within whisky, spirits, premium beverage, or luxury investments or financial services
• Proven track record of revenue-driving marketing campaigns and brand growth.
• Deep understanding of consumer behaviour, especially in the whisky or alcohol sector.
• Strong digital marketing expertise including paid media, email, SEO, and analytics.
• Excellent storytelling and content development skills.
• Strong budget management, reporting, and ROI analysis capabilities.
• Creative thinker with commercial acumen and a drive for performance.

Job Offer

• Competitive