Marketing Lead

NatWest Group; City of Edinburgh; On-site; GBP 50,000 - 70,000; Full time

Job summary

A prominent banking institution is seeking a Marketing Lead to drive customer marketing strategies and lead a team. You'll collaborate with key stakeholders, develop marketing campaigns, and manage budgets. The ideal candidate will have strong marketing experience, stakeholder management skills, and the ability to work in a fast-paced environment. This role offers significant visibility and opportunities for leadership development.

Qualifications

• Strong marketing and communications experience with commercial acumen.
• Proven ability to build relationships with senior leaders.
• Experience in managing diverse marketing teams.

Responsibilities

• Drive development of marketing strategies and communications.
• Represent Marketing in key stakeholder discussions.
• Work with cross-functional teams to support bank strategy.

Skills

Marketing and communications experience

Stakeholder management

Networking and influencing skills

Team management experience

Budget management

Job description

Join us as a Marketing Lead

• For a strategic creative thinker and experienced leader this is a valuable opportunity to further develop your leadership skills
• You’ll drive the development of customer marketing and communications strategies and lead a team to deliver activity to support our Marketing strategy
• Joining a collaborative and influential team in a fast moving environment, you can expect lots of variety and great visibility for you and your work

What you'll do

This role will see you representing our Marketing function in key stakeholder discussions as a trusted adviser. You'll be developing relationships with key stakeholders and teams across the Commercial & Institutional business and wider bank, as well as developing marketing strategies that support the priorities of the business, internally and externally.

As well as this, you’ll be:

• Understanding the priorities, aspirations and commitments of your segment in order to turn them into strategies and measurable goals
• Working with cross-functional teams on the creation of a strategic narrative and plans that support the overall bank and franchise strategy
• Motivating a team to deliver against the communications and marketing brief, at all stages of the campaign
• Working with our strategic partners to make sure our activity reflects leading thinking and best practices

The skills you'll need

We're looking for someone with strong marketing and communications experience as well as commercial acumen. Along with great networking and influencing skills, you'll need a proven ability to build relationships with senior leaders and work collaboratively on complex marketing initiatives that add value and support business priorities.

You’ll also need:

• Strong stakeholder management and influencing experience
• A high level of drive and a personal commitment to success
• Experience of contributing to business discussions that drive decisions
• Knowledge and application of marketing strategies, models and practices
• Experience of managing a team of diverse marketers
• Budget management experience