Marketing Intelligence Senior Analyst

Certain Advantage; Cambridgeshire and Peterborough; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading market research firm in the United Kingdom is seeking an experienced market intelligence professional. You will develop insights and reports that inform strategic decisions, work with AI tools for bespoke research, and collaborate on market trends to drive commercial growth. The ideal candidate has a strong background in market analytics and is proficient in Power BI, Salesforce, and Excel.

Qualifications

• Experience in market intelligence, business analytics, or related fields preferred.
• Background in demand planning activities is a strong plus.
• Proficient in Salesforce and databases for operational needs.

Responsibilities

• Develop reports and maintain the internal portal for market context.
• Deliver critical market research to support strategic projects.
• Use AI tools to produce quick, bespoke research projects.

Skills

Market intelligence

Business analytics

Data visualization with Power BI

Advanced Excel

Salesforce proficiency

Use of AI tools

SharePoint proficiency

Job description

Responsibilities

• Develop reports and insights and maintain the internal portal to provide wider market and macroeconomic context.
• Deliver critical market research to support strategic projects.
• Use AI tools to produce quick, bespoke research projects.
• Lead efforts to share market trends, competitive activity, and industry developments with the business community.
• Identify opportunities through research and collaboration with internal teams to support commercial growth.
• Design and conduct Voice of the Customer and Voice of the Business programs to generate targeted insights.
• Support customized research requests from Marketing, Product, and Business Development teams.
• Build and maintain market models, including market size, share, and growth projections.
• Promote a culture of intelligence gathering, knowledge sharing, and insights-driven decision-making.

Qualifications

• Experience in market intelligence, business analytics, or related fields preferred.
• Background in demand planning activities (coordinating between sales and supply chain) is a strong plus.
• Proficient in Salesforce and databases for operational needs.
• Skilled in Power BI for data visualization (preferred).
• Advanced proficiency in Excel for data analysis and complex reporting.
• Proficient in SharePoint.
• Proficient in the use of AI tools.

Does this sound like your next career move? Apply today.