Marketing Insights Lead

The Block; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading online gaming company located in London is seeking a marketing expert to build a marketing analytics function from scratch. This unique greenfield position offers significant exposure working with senior leaders and an annual salary ranging from £80,000 to £100,000. Candidates should have a deep understanding of marketing analytics, attribution models, and the latest industry trends.

Benefits

Annual learning budget

Generous holiday

Growth opportunities with C-level exposure

Qualifications

• Proven track record of delivering projects in marketing analytics.
• Ability to work collaboratively with data and BI teams.
• Strong understanding of the latest trends in marketing.

Responsibilities

• Act as a thought leader in marketing analytics.
• Build the marketing analytics function from the ground up.
• Drive new sales through enhanced marketing strategies.

Skills

Marketing analytics expertise

Attribution models knowledge

Analytical mindset

Job description

I am representing a key player in the online gaming space, who are in a phase of hyper growth and looking to lean in to the revenue they can unlock from their marketing analytics. They have an established and highly skilled data science team and BI team, but whilst they are experts in their field, they don't have the fundamental marketing knowledge to be able to challenge approaches and identify new trends to leverage marketing and data from ad platforms and analytics tools. As a result, they have a unique opportunity for a marketing expert, in the prime of their career to be able to build a function from scratch that will enable all of the teams to benefit. You will be the SME for marketing across the business and be a wizz in relation to the latest trends and developments in the world of marketing analytics. With big ideas around the fundamentals of attribution models, last touch, first touch and help drive new sales onto their platform.

Responsibilities

• Be a thought leader in your space of marketing analytics
• Proven track record of delivering on projects and have the skills to create this from 0-1
• Know what the latest trends are withing marketing analytics, alongside the fundamentals
• Experience with first-touch, last-touch, attribution models, MMM
• Analytical mindset and an appreciation for how your work could be complimented by the data/ BI teams

Benefits

• Truly Greenfield position in an established and highly profitable company
• Chance to work closely with the CMO, CTO, CIO of this huge company, having a large amount of exposure, with a limitless scope for progression
• Annual learning budget to spend on whatever you like
• Generous holiday
• Based in London 2x a week, salary £80,000 - £100,000