Marketing Insight Manager - 6 month FTC

Iconic Resourcing Ltd.; City of Edinburgh; Hybrid; GBP 37,000 - 47,000; Full time

Job summary

Iconic Resourcing Ltd. in Edinburgh is recruiting a Marketing Insights Manager on a 6-month Fixed Term Contract. The role offers hybrid working with a salary of £37,000–£47,000 plus benefits.

You will lead market research and insights projects, identify opportunities, and translate data into actionable recommendations that inform strategic decisions across marketing and related functions. The ideal candidate has experience in market research, consumer insights or strategic research and is

Qualifications

• Experience in market research, consumer insights or strategic research.
• Ability to lead research projects from brief to recommendations.
• Strong analytical skills to identify trends and actionable insights.
• Proven ability to present findings clearly to stakeholders.

Responsibilities

• Lead market research and insight projects to identify growth opportunities and assess market demand.
• Conduct secondary research into market trends, competitor activity and opportunities across markets.
• Synthesize evidence from multiple sources and develop clear recommendations.
• Support development of new programmes and services through market research and demand analysis.
• Contribute to portfolio reviews and inform strategic decisions.
• Design and deliver qualitative and quantitative research as appropriate, including surveys and focus groups.
• Produce clear reports and presentations for senior stakeholders.
• Collaborate with marketing, recruitment and other teams to inform future activity.
• Manage multiple projects independently and adapt to changing priorities.

Skills

Market research

Consumer insights

Research & analysis

Job description

Marketing Insights Manager

6 month FTC

Edinburgh (hybrid)

• £37,000–£47,000 plus benefits

Iconic Resourcing are delighted to be partnering with a leading international organisation as they look to strengthen their market research and insights capability, supporting strategic growth and future development. We're looking for a Marketing Insights Manager to join the team on a 6 month Fixed Term Contract, helping to identify market opportunities, understand demand and turn research into meaningful insights that inform strategic decision-making.

This is a great opportunity for someone with experience in market research, consumer insights or strategic research who enjoys investigating markets, analysing information from different sources and presenting findings in a way that helps organisations make informed decisions. You'll be naturally curious, comfortable asking questions and confident taking ownership of projects from initial research through to recommendations.

You'll play an important role in exploring opportunities for new programmes and services, understanding market trends and assessing demand across different markets. Working closely with marketing, recruitment and other stakeholders, you'll bring together research and evidence to identify opportunities, support portfolio development and help shape future activity. This is a varied, project led role with plenty of autonomy, rather than a position focused solely on producing surveys or technical data reporting.

What you'll be doing

• Leading market research and insight projects to identify growth opportunities and assess market demand




• Conducting secondary research into market trends, competitor activity and emerging opportunities across different markets




• Bringing together evidence from multiple sources, analysing findings and developing clear, actionable recommendations




• Supporting the development of new programmes and services through market research and demand analysis




• Contributing to portfolio reviews, identifying opportunities for development and informing strategic decisions




• Designing and delivering qualitative and quantitative research where appropriate, including surveys, focus groups and stakeholder engagement




• Producing clear reports and presentations to communicate findings and recommendations to senior stakeholders




• Working closely with marketing, recruitment and other teams to understand their research needs and inform future activity




• Managing multiple projects independently, adapting to changing priorities and ensuring work is delivered accurately and effectively

What experience you'll bring

• Experience in market research, market intelligence, consumer insights or a related research and analysis role




• Experience managing research or insight projects from initial brief through to analysis and presentation of findings




• Strong secondary research skills, with the ability to gather, interpret and synthesise information from multiple sources




• An analytical approach, with the ability to identify trends, assess opportunities and turn findings into practical recommendations




• Familiarity with qualitative research methods, with experience of quantitative research also beneficial




• Strong report-writing and presentation skills, with the ability to communicate complex information clearly to different audiences




• Confidence engaging with stakeholders, asking questions and understanding their research needs




• The ability to work autonomously, manage competing priorities and adapt to changing requirements

Experience within higher education would be advantageous, but is not essential. We're also keen to hear from candidates with relevant experience gained in other sectors, including agency-side or in-house research and insights roles.

Iconic Resourcing are committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applicants fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required.