Marketing Innovation Specialist

Kramp; Biggleswade; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading agricultural parts supplier in the UK is seeking a Marketing Innovation Specialist to enhance their marketing strategies across Europe. The role involves developing personalized customer engagement solutions and leading marketing automation efforts. Ideal candidates will have over 5 years of relevant experience in an international corporate environment. The position offers a hybrid work model and competitive benefits, including vacation and training budgets.

Benefits

25 vacation days and 12 ADV days

Hybrid work model

Travel and working from home allowance

Profit sharing bonus

Training budget

Qualifications

• 5+ years of experience working with product teams to develop and launch new features.
• Experience in a large international company, ideally corporate.
• Tech savvy with strong problem-solving and analytical skills.

Responsibilities

• Develop the framework for segmentation and personalized marketing campaigns.
• Increase the visibility of promotions in Ecommerce platforms.
• Set up technology for automated marketing efforts across 24 countries.

Skills

Segmentation experience

Customer Data Platforms

Personalized content activation

Strong communication

Project management

Job description

Do you want to make our marketing and promotions more efficient, more effective and more personalized? Are you passionate about automation and smarter customer engagement? Then join Kramp as a Marketing Innovation Specialist!

What is your role?

As Marketing Innovation Specialist, you enable teams in 24 countries and 20+ languages to deliver smarter campaigns and better customer experiences.

Your responsibilities:

• unlock personalization: develop the framework for doing segmentation & change the way marketing teams work, moving from one-to-all to one-to-one marketing.
• unlock promotion capability: increase the visibility of promotions in our Ecommerce platforms to increase turnover and improve customer experience.
• enable automated bannering & promotions: set up the technology and tooling to create and activate automated banners across 24 countries, including prerequisites like automated images, accurate translations, and automated publishing.

Your Team

The Marketing Innovation Team is a small yet growing team, young, ambitious and dynamic, led by Davey van Ommen. We are the Centre of Excellence for AI in marketing within Kramp.

This team works closely with the Product team to develop new innovations, while also being in the lead to implement them in daily marketing activities. You will also collaborate with different countries and cultures, making your work diverse, international and impactful.

Davey: “The future is now! That’s why we believe in and invest in AI. So far, our team already saved 5000+ hours by implementing smart AI features within our marketing teams. With the rollout of agents, this is only the beginning”.

Who are you?

You bring:

• proven experience with segmentation, Customer Data Platforms, and activating personalized content across marketing channels
• 5+ years’ experience working with product teams to develop and launch new features
• experience in a large international company, ideally corporate.

Skills/Mindset needed:

• you’re tech savvy, working closely with the product team
• solving complex problems: being able to find a scalable solution for all countries out of different opinions and workflows
• analytical: test, learning and make decisions based on data
• strong in communication with stakeholders on different levels. Fluent in English
• ownership: taking ownership on your projects and building the capabilities within Kramp
• project management skills: ability to manage timelines and stakeholder expectations.

What do we offer:

• 25 vacation days and 12 ADV days (based on a full-time contract)
• a hybrid way of working, with 2 days a week at our offices in both Utrecht and Varsseveld, and flexibility for the rest
• travel- and working from home allowance
• profit sharing bonus
• great budget for training and courses

Do you want to join us?

If this role excites you and you see a great fit, we’d love to hear from you. Apply now by submitting your CV and motivation letter via the application button.

Do you have a question about this role? Please do not hesitate to contact Monique Welling (Talent Acquisition Specialist): [e-mail] .

About Us

Thanks to our ambitions we are active throughout Europe: a leading position in the agricultural market for parts. We heavily invest in E-Business and innovations. Our aim is to make it easy for our customers to run their business. Working at Kramp means working with over 3500 international colleagues. The people at Kramp are enthusiastic, professional, and involved. We speak our customers’ language, understand their challenges, and earn their trust to exceed their expectations. Our promise “It’s that easy” is embedded in our culture and DNA.

Working At Kramp means … you belong here! Being part of our open business community… your work makes a difference! Have an impact on what matters… you will develop and realize! Learn and realize your potential

We’re a department of innovators and I can already see new projects appearing on the horizon