Marketing Executive (Mass Fundraising Acquisition)

British Heart Foundation; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading charity organization in Greater London is looking for a Marketing Executive to manage and deliver innovative fundraising campaigns. The ideal candidate will have a background in marketing and be skilled in engaging and inspiring supporters through various channels. Responsibilities include building relationships with agencies, monitoring campaign performance, and ensuring campaigns meet targets. A proactive and organized approach is essential. The organization values diversity and is committed to inclusion.

Qualifications

• Marketing experience with a solid understanding of various channels.
• Proven ability to deliver multi-channel campaigns.
• Strong organizational skills and solution-focused mindset.

Responsibilities

• Deliver impactful marketing campaigns to attract new supporters.
• Build strong relationships to ensure seamless campaign delivery.
• Monitor performance and turn insights into actionable improvements.

Skills

Planning and coordination

Analytical skills

Financial awareness

Proficiency in Microsoft Office

Relationship building

Job description

At the British Heart Foundation (BHF), we're on a mission to fund lifesaving research and create a world where everyone enjoys a healthier heart for longer. As our Marketing Executive (Mass Fundraising Acquisition), you'll play a vital role in delivering sector‑leading, multi‑channel campaigns that inspire thousands of new supporters to join our cause. This is an exciting opportunity to work across Individual Giving products (Regular Giving and Lotteries), Legacies, and Events, helping shape acquisition plans and deliver marketing propositions that drive income and engagement. You'll start by focusing on One‑Off and Regular Giving, before rotating into other areas, giving you exposure to a wide range of fundraising products.

Responsibilities

• Deliver impactful marketing campaigns that attract and engage thousands of new supporters.
• Build strong relationships with agencies and internal stakeholders to ensure seamless campaign delivery.
• Work across diverse media channels, including TV, audio, paid search (PPC), social, and gaming, to maximise reach and impact.
• Support the execution of large‑scale and always‑on campaigns, ensuring they meet agreed targets and KPIs.
• Monitor performance, analyse results, and turn insights into actionable improvements.
• Assist with campaign management, reporting, and administration to keep everything running smoothly.

Most importantly, you'll put supporters at the heart of everything we do, creating experiences that make them feel valued and motivated to continue funding lifesaving research.

Qualifications

Ideally, you'll have marketing experience and bring a solid understanding of marketing channels and how to use them to engage and inspire supporters. Experience delivering marketing projects or multi‑channel campaigns will help you hit the ground running, but we're open to those with the right skills and mindset. You're highly organised and solution‑focused, thriving under pressure and meeting deadlines with ease. Your proactive approach to problem‑solving, combined with strong relationship‑building skills, enables you to work effectively with internal teams and external suppliers to deliver high‑quality campaigns. You'll bring:

• Excellent planning and coordination skills to deliver successful projects.
• Analytical and numerate, able to interpret data and turn insights into action.
• Financial and business awareness, including monitoring budgets and KPIs.
• Strong prioritisation skills and ability to identify optimisation opportunities.
• Proficiency in Microsoft Office (Word, Excel, Teams, PowerPoint).
• Collaborative, resilient, and achievement‑oriented with a solution‑focused approach.

Our people are at the heart of everything we do. By funding research across six decades, we've helped keep millions of hearts beating and millions of families together. We're investing in ground‑breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.

We value and respect every individual's unique contribution, celebrate diversity, and make inclusion part of what we do every day. Our Equality, Diversity and Inclusion (EDI) Strategy, Igniting Change, along with our internal EDI group, Kaleidoscope, and a growing number of employee network groups (our Affinity Groups), help us create an environment where all our colleagues and volunteers can succeed.