Marketing Executive - Life Sciences Media Brands

Informa PLC; Bu; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A global information services company is seeking a passionate Marketing Executive to lead audience growth for BioXconomy and Bioprocess International. This role involves developing innovative marketing strategies, executing campaigns, and utilizing data-driven approaches to enhance subscriber engagement in the life sciences sector. The ideal candidate has a relevant degree, 1-2 years of experience, and skills in email marketing and analytics. The company offers a flexible work environment and diverse benefits.

Benefits

Flexible work-from-anywhere options

25 days annual leave

Company-funded private medical cover

Bespoke training and learning opportunities

Qualifications

• 1-2 years of marketing experience, ideally in B2B media or life sciences.
• Hands-on experience with email marketing platforms and analytics tools.

Responsibilities

• Develop and implement marketing strategies to grow audience.
• Monitor market trends and identify growth opportunities.
• Design email campaigns to boost traffic and engagement.

Skills

Email marketing

Social media management

SEO

Analytical skills

Education

Bachelor's degree in Marketing, Communications, Life Sciences

Tools

Google Analytics

Marketing automation platforms

CRM systems

Job description

Overview

We are looking for a passionate and results-driven Marketing Executive to spearhead audience growth and engagement for two of our flagship life sciences media brands: BioXconomy and Bioprocess International. This is a unique opportunity to play a pivotal role in expanding our reach within the biotech, pharmaceutical, and medical device industries. If you're a strategic marketer with a flair for executing innovative, multi-channel campaigns and a keen interest in the life sciences sector, we'd love to hear from you.

Responsibilities

• Develop and implement creative marketing strategies to grow readership and subscriptions for BioXconomy and Bioprocess International.
• Create detailed campaign plans with clear objectives, timelines, and KPIs to drive audience acquisition and retention.
• Monitor market trends, competitor activities, and industry developments to identify opportunities for growth and differentiation.
• Collaborate with editorial and sales teams to align marketing initiatives with content and revenue goals.
• Design and execute targeted email campaigns to boost traffic, engagement, and subscription conversions.
• Manage social media campaigns across LinkedIn and other platforms to enhance brand visibility and community engagement.
• Optimize SEO strategies to improve organic search rankings and work with paid search agencies to maximize SEM performance.
• Leverage data-driven segmentation to deliver personalized marketing communications and content recommendations.
• Partner with editors to create marketing materials that showcase the unique value of our publications.
• Develop compelling promotional content, including newsletters, social posts, and landing pages, to drive readership.
• Ensure all marketing materials are scientifically accurate and commercially impactful.
• Use analytics tools to measure campaign performance, readership metrics, and subscription conversion rates.
• Conduct A/B testing for email campaigns, landing pages, and social content to optimize engagement.
• Utilize CRM, email platforms, and analytics tools to enhance marketing effectiveness.
• Provide regular performance reports with actionable insights for continuous improvement.
• Work closely with editorial teams to align marketing campaigns with content calendars and key themes.
• Partner with sales teams to support lead generation and deliver marketing-qualified leads.
• Coordinate with design and web development teams to ensure brand consistency across all touchpoints.
• Collaborate with event marketers to drive attendance from media audiences and convert event participants into loyal subscribers.
• Promote BioXconomy and Bioprocess International at industry events to boost brand visibility and subscriber acquisition.
• Develop post-event campaigns to engage attendees and convert them into long-term readers.

Qualifications

• Bachelor's degree in Marketing, Communications, Life Sciences, or a related field.
• 1-2 years of marketing experience, ideally in B2B media, publishing, or the life sciences industry.
• Hands-on experience with email marketing platforms, social media management, and SEO/SEM.
• Strong analytical skills with proficiency in tools like Google Analytics, marketing automation platforms, and CRM systems.

Preferred Qualifications

• Experience in scientific publishing or the media industry.
• Understanding of regulatory considerations in life sciences marketing.

About Informa

We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. We are #3 in Glassdoor's Best Places to Work 2025 UK list.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections. We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces—like at an Informa event—you get the flexibility and support to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it — see what our colleagues have to say at LifeAt.Informa.com

Benefits

• Great community: a welcoming culture with in-person and online social events, Walk the World charity day, and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available
• Career opportunity: bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning; internal job moves encouraged
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and flexible work-from-anywhere options for up to four weeks a year
• Personal benefits: flexible options plus company-funded private medical cover
• Share options: a ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Wellbeing: strong wellbeing support through EAP, mental health first aiders, healthy living subsidy, and access to health apps
• Recognition: global awards and kudos programmes
• Global collaboration: opportunity to work with teams around the world