Marketing Executive, FinTech

Informa Group Plc.; City Of London; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A global B2B events company is looking for a creative Marketing Executive to drive brand visibility and engagement for their FinTech Futures team. You will manage client campaigns and social media strategies, with responsibilities including executing marketing initiatives and enhancing audience engagement. Required skills include Google Analytics and strong copywriting abilities. This position also offers various benefits, fostering a welcoming and supportive workplace.

Benefits

25 days annual leave

Career development opportunities

Company funded private medical cover

Volunteer days with charity match funding

Flexible working options

Qualifications

• Experience in B2B publishing/media is preferred.
• Knowledge of the financial services or technology sector is a plus.

Responsibilities

• Execute marketing campaigns for various media.
• Manage social media content and engagement.
• Collaborate with media partners for marketing reach.
• Assist in audience segmentation and manage databases.

Skills

Google Analytics

SEO knowledge

Strong copywriting skills

Design awareness

Excellent organisational abilities

Attention to detail

Proficiency with social media platforms

Great communication skills

Team collaboration

Creativity

Eagerness to learn

Education

Bachelor's degree

Tools

Email marketing platforms

Job description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting‑edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.

Our festival‑led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.

Job Description

This role is based in our 5 Howick Place office.

We're looking for a creative Marketing Executive to join our FinTech Futures team. You'll drive brand visibility and audience engagement through targeted marketing initiatives, with a focus on client campaigns and social media management.

What You'll Do

Client Marketing Services

• Execute campaigns for whitepapers, sponsored content, videos, webinars, and podcasts
• Ensure timely delivery by monitoring schedules and deadlines
• Craft customer‑focused messaging with compelling value propositions
• Create email campaigns using our design best practices and Tone of Voice principles

Social Media Management

• Implement strategies to boost following, brand awareness, and website traffic
• Manage daily content creation and community engagement across all channels
• Promote client campaigns, news, analysis, and our awards portfolio
• Partner with our designer to develop promotional assets
• Contribute to new templates and creative materials
• Maintain brand consistency across all marketing materials

Additional Responsibilities

• Collaborate with media partners to maximize marketing reach
• Update the FinTech Futures website and awards platforms
• Support newsletter production with headlines and content
• Assist with annual industry awards events
• Help with audience segmentation and database management

Qualifications

What You'll Need

• Google Analytics and SEO knowledge
• Strong copywriting skills and design awareness
• Excellent organisational abilities and attention to detail
• Proficiency with social media platforms
• Great communication skills and team collaboration
• Creativity and eagerness to learn

Preferred Experience

• B2B publishing/media background
• Financial services or technology sector knowledge
• Experience with email marketing platforms

Education

• Bachelor's degree advantageous but not essential with relevant experience

Additional Information

We believe that great things happen when people connect face‑to‑face. That's why we work in‑person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to sayLifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in‑person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on‑demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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