Marketing Executive - Engagement Marketing

Thomas Telford Ltd; England; Hybrid; GBP 30,000 - 36,000; Full time

Job summary

A leading knowledge-based organization in the UK seeks a Marketing Executive to enhance its marketing strategy for customer acquisition and retention. The ideal candidate will drive impactful campaigns, manage multi-channel marketing efforts, and maintain relationships with clients. Candidates should possess a degree and experience in digital marketing in a B2B context. This role offers a hybrid work environment and excellent benefits.

Benefits

25 days annual leave (pro-rata) plus public holidays

Christmas office shutdown

£100 wellbeing voucher

Pension contributions of up to 8%

24-hour employee assistance line

Death in service benefit (1x annual salary)

Interest-free season ticket loan

Cycle to work scheme

Discounted gym memberships through Gymflex

Qualifications

• Strong ability to simplify complex information.
• Manage multiple tasks simultaneously and work to tight deadlines.
• Highly self-motivated, intuitive, energetic, and attentive to detail.

Responsibilities

• Execute multi-channel campaigns aligned with business objectives.
• Implement marketing activities to encourage product adoption.
• Track metrics and KPIs to measure campaign success.

Skills

Knowledge of email and CRM systems (HubSpot, Salesforce)

Hands-on digital marketing channels expertise (email, SEO, PPC, social media)

Strong copywriting and editing skills

Excellent written English and communication skills

Proven experience in a marketing role, preferably in B2B information

Education

Educated to degree level

Professional qualification in marketing or business - MBA, CIM, IDM

Job description

Marketing Executive – Engagement Marketing

Location: London, Westminster

Work Type: Hybrid

Hours: 36.25 per week

Salary: £36,000

Thomas Telford Ltd (TTL) is the knowledge business of the Institution of Civil Engineers, a 97,000-strong global membership organisation. It is a rapidly growing business which is expanding its customer base both in the UK and several international markets. Building on an established portfolio with strong client retention rates, its new digital platform is the latest launch in an exciting pipeline of new products which will deliver impactful solutions that enhance customer experience.

The Role

The Thomas Telford Ltd (TTL) is seeking a talented Marketing Executive to support TTL’s UK and international marketing strategy to drive growth in customer acquisition and retention. This includes customer relationship building activities to encourage product adoption and usage, as well as e-commerce operations to deliver sales of contracts and training courses. Create, implement and optimise impactful campaigns that drive market penetration and strengthen relationships with clients and.

Key Accountabilities

• Execute multi-channel campaigns aligned with business objectives.
• Implement marketing activities to encourage TTL product adoption.
• Tailor content marketing programmes (newsletters, whitepapers, case studies, videos, webinars).
• Support Sales in engagement and retention strategies, collaborating on customer lifecycle management.
• Build strong relationships with staff, customers, prospects, business partners and associations.
• Optimise email campaigns to engage audiences and drive conversions.
• Increase online product sales through targeted initiatives.
• Schedule delegate acquisition activities aligned with the training course calendar.
• Plan and implement marketing campaigns for client events and conferences.
• Track metrics and KPIs to measure campaign success.
• Utilise A/B testing to identify best-performing campaign elements.
• Create impactful messaging that addresses customer needs and pain points.
• Represent NEC brand, products, and services at key events.

Skills and Experience

• Knowledge of email and CRM systems (HubSpot, Salesforce).
• Hands-on digital marketing channels expertise (email, SEO, PPC, social media).
• Strong copywriting and editing skills.
• Ability to simplify complex information.
• Organise and execute projects on time and within budget.
• Manage multiple tasks simultaneously and work to tight deadlines.
• Excellent written English and communication skills.
• Highly self-motivated, intuitive, energetic and with great attention to detail.
• Proven experience in a marketing role, preferably in B2B information.
• Experience in campaign tracking, reporting and analytics.

Qualifications

• Educated to degree level.
• Preferably a professional qualification in marketing or business – MBA, CIM, IDM

ICE Group Benefits Include

• 25 days annual leave (pro-rata) plus public holidays
• Christmas office shutdown
• £100 wellbeing voucher
• Pension contributions of up to 8%
• 24-hour employee assistance line
• Death in service benefit (1x annual salary)
• Interest-free season ticket loan
• Cycle to work scheme
• Discounted gym memberships through Gymflex

Thomas Telford Ltd is an equal opportunities employer and welcomes applications from all sections of the community.

General Data Protection Regulations (GDPR) 2018

The data collected via this application process will only be used by the ICE Group for the purpose of recruitment and for the performance of an employment contract if a job offer is made. This data will not be disclosed to any external sources without express consent unless required to do so by law. Unsuccessful applicants’ data, both electronic and paper will be deleted/shredded six months from date of application. The ICE Group’s Data Protection Officer is Shah Ali, who can be contacted at [e-mail]. Applicants have the right to complain to the ICO at http://ico.org.uk/ if they have a concern with the way ICE is handling their data.